Brand Strategist

Tanium in; Emeryville (CA); Hybrid; USD 85,000 - 255,000; Full time

Job summary

An innovative company is seeking a Brand Strategist to transform complex technology into compelling stories. This hybrid role involves collaborating with various teams to communicate the brand's promise and values effectively. The ideal candidate will have extensive experience in branding, particularly in humanizing B2B technology, and possess strong storytelling abilities. With a focus on collaboration and diversity, this organization offers a generous benefits package and a competitive salary range. Join a team dedicated to revolutionizing IT solutions and making a meaningful impact.

Benefits

Equity Awards

Medical, Dental, and Vision Plans

401(k) with Company Match

Flexible Spending Accounts

Volunteer Time Off

Qualifications

• 10+ years in branding or corporate marketing.
• Experience in humanizing B2B technology software.
• Confident storyteller & brand evangelist.

Responsibilities

• Communicate brand promise through storytelling formats.
• Develop plans to maintain and strengthen brand promise.
• Collaborate with teams to support branding efforts.

Skills

Brand Storytelling

Corporate Marketing

B2B Technology Experience

Video Production

Engagement Skills

Storytelling

Education

Bachelor's Degree in Marketing or Related Field

Job description

Reporting to the VP, Brand and Corporate Marketing, the Brand Strategist will be the brand storyteller for one of the industry's most innovative companies. The role will be responsible for transforming complex technology into compelling, human-centric stories that resonate with key buyer personas and portray Tanium's customers, partners, and team members as challenge-solving protagonists.

This is a hybrid position, which will require in person attendance several days each week in one of the following locations: Addison, TX; Bellevue, WA; Durham, NC; Emeryville, CA; or Reston, VA.

What you'll do:

• Communicate Tanium's brand promise, The Power of Certainty, through our customers, partners, and team members in various storytelling formats
• Define Tanium's heart and soul through our vision, mission, and values
• Develop and execute plans to maintain and strengthen the brand promise, including positioning, messaging, and differentiation strategies
• Collaborate closely within the Brand and Corporate Marketing team (Creative, Content, and Web) to ensure consistent brand storytelling, as well as cross-functionally to support branding efforts
• Collaborate closely with Customer, Partner, and People teams on brand initiatives
• Maintain and track brand positioning to ensure alignment to company goals, research competitors, and keep a finger on the pulse of the industry

Brand Strategist (Finance)

The Basics:

Reporting to the VP, Brand and Corporate Marketing, the Brand Strategist will be the brand storyteller for one of the industry's most innovative companies. The role will be responsible for transforming complex technology into compelling, human-centric stories that resonate with key buyer personas and portray Tanium's customers, partners, and team members as challenge-solving protagonists.

This is a hybrid position, which will require in person attendance several days each week in one of the following locations: Addison, TX; Bellevue, WA; Durham, NC; Emeryville, CA; or Reston, VA.

What you'll do:

• Communicate Tanium's brand promise, The Power of Certainty, through our customers, partners, and team members in various storytelling formats
• Define Tanium's heart and soul through our vision, mission, and values
• Develop and execute plans to maintain and strengthen the brand promise, including positioning, messaging, and differentiation strategies
• Collaborate closely within the Brand and Corporate Marketing team (Creative, Content, and Web) to ensure consistent brand storytelling, as well as cross-functionally to support branding efforts
• Collaborate closely with Customer, Partner, and People teams on brand initiatives
• Maintain and track brand positioning to ensure alignment to company goals, research competitors, and keep a finger on the pulse of the industry

We're looking for someone with:

• 10+ years in branding, corporate marketing or equivalent
• Experience in humanizing B2B technology software
• Experience in conducting interviews and producing videos
• Authentic presence that engages all levels of the audience and company
• Confident storyteller & brand evangelist
• Ability to travel 25-50%

About Tanium

Tanium delivers the industry's only true real-time cloud-based endpoint management and security offering. Its platform is real-time, seamless, and autonomous, allowing security-conscious organizations to break down silos between IT and Security operations that results in reduced complexity, cost, and risk. Securing more than 32M endpoints around the world, Tanium's customers include Fortune 100 organizations, top US retailers, top US commercial banks, and branches of the U.S. Military. It also partners with the world's biggest technology companies, system integrators, and managed service providers to help customers realize the full potential of their IT investments. Tanium has been named to the Forbes Cloud 100 list for nine consecutive years and ranks on the Fortune 100 Best Companies to Work For. For more information on The Power of Certainty, visit www.tanium.com and follow us on LinkedIn and X .

On a mission. Together.

At Tanium, we are stewards of a culture that emphasizes the importance of collaboration, respect, and diversity. In our pursuit of revolutionizing the way some of the largest enterprises and governments in the world solve their most difficult IT challenges, we are strengthened by our unique perspectives and by our collective actions.

We are an organization with stakeholders around the world and it's imperative that the diversity of our customers and communities is reflected internally in our team members. We strive to create a diverse and inclusive environment where everyone feels they have opportunities to succeed and grow because we know that only together can we do great things.

Each of our team members has 5 days set aside as volunteer time off (VTO) to contribute to the communities they live in and give back to the causes they care about most.

What you'll get

The annual base salary range for this full-time position is $85,000 to $255,000. This range is an estimate for what Tanium will pay a new hire. The actual annual base salary offered may be adjusted based on a variety of factors, including but not limited to, location, education, skills, training, and experience.

In addition to an annual base salary, team members will receive equity awards and a generous benefits package consisting of medical, dental and vision plan, family planning benefits, health savings account, flexible spending account, transportation savings account, 401(k) retirement savings plan with company match, life, accident and disability coverage, business travel accident insurance, employee assistance programs, disability insurance, and other well-being benefits.

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