Brand Storytelling & Growth Marketing Lead

Beam; New York (NY); On-site; USD 110,000 - 140,000; Full time

Benefits offered by this job

Job summary

Beam is seeking a creative, hands-on Storytelling and Marketing Lead to build brand awareness and drive pipeline across the US. You will own vertical Marcomms strategy, partner with Sales and Customer Success, and craft compelling narratives spanning customer stories, PR, influencer marketing, and demand generation.

As the sole marketer for your vertical, you’ll design and execute a range of activities, from webinars and podcasts to thought leadership and ABM enablement, with a high degree of

Qualifications

• Must have strong storytelling skills and able to craft engaging narratives.
• At least 4 years' relevant marketing/Marcomms experience.
• Excellent written and spoken English.
• Ability to design and execute an integrated Marcomms plan.

Responsibilities

• Develop customer stories via various channels (website, video, blog, social).
• Lead PR, partner and influencer marketing.
• Enable sales with slides, outreach sequences and ABM.
• Drive demand generation through paid and organic channels.
• Plan webinars, podcasts, and virtual events.
• Create long-form thought leadership and research reports.
• Build and nurture influencer networks.

Skills

Natural storyteller

Doer

Results-driven

Adaptive and resilient

passionate

Tools

Hubspot

Webflow

Figma

Customer.io

Job description

Beam is seeking a creative, hands-on Storytelling and Marketing Lead to build brand awareness and drive pipeline across the US. You will own vertical Marcomms strategy, partner with Sales and Customer Success, and craft compelling narratives spanning customer stories, PR, influencer marketing, and demand generation.

As the sole marketer for your vertical, you’ll design and execute a range of activities, from webinars and podcasts to thought leadership and ABM enablement, with a high degree of