Storytelling and Marketing Lead

Beam; New York (NY); Presencial; USD 110.000 - 140.000; Tempo integral

Benefícios oferecidos por esta vaga

Resumo da vaga

Beam is seeking a creative, hands-on Storytelling and Marketing Lead to build brand awareness and drive pipeline across the US. You will own vertical Marcomms strategy, partner with Sales and Customer Success, and craft compelling narratives spanning customer stories, PR, influencer marketing, and demand generation.

As the sole marketer for your vertical, you’ll design and execute a range of activities, from webinars and podcasts to thought leadership and ABM enablement, with a high degree of

Qualificações

• Must have strong storytelling skills and able to craft engaging narratives.
• At least 4 years' relevant marketing/Marcomms experience.
• Excellent written and spoken English.
• Ability to design and execute an integrated Marcomms plan.

Responsabilidades

• Develop customer stories via various channels (website, video, blog, social).
• Lead PR, partner and influencer marketing.
• Enable sales with slides, outreach sequences and ABM.
• Drive demand generation through paid and organic channels.
• Plan webinars, podcasts, and virtual events.
• Create long-form thought leadership and research reports.
• Build and nurture influencer networks.

Conhecimentos

Natural storyteller

Doer

Results-driven

Adaptive and resilient

passionate

Ferramentas

Hubspot

Webflow

Figma

Customer.io

Descrição da vaga

At Beam, we're building AI that serves society.

We're a global team of ambitious, hardworking problem solvers, applying fast-moving startup energy to work that makes the world a better place. If you want to apply your talent to the biggest problems society faces, Beam is the place for you.

You'll be part of a high-performance culture where you'll make a huge impact, rapidly progress your career, and truly enjoy your work.

Over 100,000 frontline workers already use Beam to take notes, provide live interpretation and handle phone calls, so they can focus on the people who need them most. This is just the beginning.

About The Role

We're looking for a creative, hands on and fast paced Storytelling and Marketing Lead to build brand awareness and drive pipeline across the US

You’ll be

• Becoming an expert and trusted partner in your vertical. You'll work closely with Sales and Customer Success to proactively identify opportunities
• Regularly speaking to customers to develop a deep understanding of frontline work and AI
• Forward planning your integrated Marcomms strategy. You'll have high ownership to design and execute on a range of activities including:
  • Customer stories via our website, video, blog, one-pagers and social
  • PR, partner and influencer marketing
  • Sales and BDR enablement via slides, outreach sequences, training and ABM
  • Demand generation via paid and organic channels
  • Webinars, podcasts and virtual events
  • Long form thought leadership including ebooks and research reports
  • Newsletters and email communications
• Spotting and crafting "the story opportunity": whether that angle is AI, social care, employment, human interest or data-led - you'll spot it and tell it compellingly
• Building influencer networks with membership bodies and trade press

You are

• A natural storyteller. You can spot the hooks that grab peoples' attention and craft engaging stories that inspire.
• A doer. AI will accelerate us, but you still enjoy the craft of writing and satisfaction of getting stuff done, whether writing an award-winning award application or securing a high-profile podcast for a cofounder.
• Results-driven. You thrive working towards ambitious targets that drive brand awareness and advocacy across your target vertical.
• Adaptive and resilient. You thrive in a dynamic environment and are optimistic about overcoming obstacles while maintaining motivation
• Passionate. You'll be using the power of storytelling to help deliver our mission.

You'll need

• A high level of autonomy and ownership. As the sole marketer for your vertical, it will be your job to build strong relationships with customers, colleagues, and the knowledge necessary to tell stories effectively.
• At least 4 years' relevant experience. You have experience with some combination of social media, content marketing, email marketing and/or demand generation.
• Hunger to level up your Marcomms capabilities. You'll have deep curiosity to level up in new disciplines to become a true Swiss Army Knife of Marcomms, and the ability to swiftly learn and use tools like Hubspot, Webflow, Figma and Customer.io.
• Excellent written and spoken English. You write in clear, concise, human English and can tailor messages to audiences, whether senior government officials, frontline staff, or prospective employees.
• Creativity. There is no playbook, you'll be writing it with the support of other Marcomms Leads from across Beam.

About Beam

We've picked up an armful of awards for our work, including one from our former Queen. We've also been named by WIRED as one of London's 10 hottest startups and by LinkedIn as a Top 15 UK Startup. Meanwhile, we've been covered in the media literally thousands of times, including the likes of The FT, BBC, TechCrunch, Forbes and The Guardian.

We're also proud to be backed by some of the world's leading tech investors and entrepreneurs, including the founders of Booking.com, Calm, Shazam and Dropbox.

Reasonable adjustments:

Beam is committed to fostering an inclusive, diverse, and supportive work environment for all employees. This policy extends to our hiring practices.

We recognise that some candidates may need additional support during their hiring process to give them the best chance of being a success. To ensure that all candidates have an equitable opportunity during their process, we are committed to providing reasonable adjustments where required.

If you require a reasonable adjustment to be made during your process, please let your Talent Partner know. We encourage you to share this information, but there is no obligation to do so.

Please be reassured that any reasonable adjustment requests will not be taken into account when making a decision about your candidacy.

Compensation Range: $110K - $140K