Brand Storytelling & Content Strategy Lead

Coe College; Cedar Rapids (IA); On-site; USD 70,000 - 100,000; Full time

Job summary

Coe College is seeking a creative storyteller, strategic thinker, and brand ambassador for the Kohawks to elevate Coe's brand and tell impactful stories that reflect our unique identity. You will collaborate across campus, grow leadership, and guide content strategy in a dynamic period of momentum and growth, working with the Marketing Office and our recognizable Kohawk mascot.

Join a team that values innovation, collaboration, and a commitment to storytelling that resonates with students,

Qualifications

• Bachelor’s degree in marketing, journalism, writing, or communication and at least 4 years in marketing and content development.
• At least 1 year of experience managing professional staff.
• Exceptional attention to detail.
• Superior communication, listening, writing, and proofreading.
• Ability to juggle multiple projects and priorities.
• Excellent written English and familiarity with AP Style.
• Higher education or sales experience desired but not required.
• Authorized to work in the United States; no visa sponsorship.
• Successful completion of a background and driver check.

Responsibilities

• Understand Coe’s existing brand and implement others’ ideas.
• Create and oversee the development of original content and campaigns for marketing across website, social media, video, and written stories.
• Tailor content to specific platforms and optimize it for various channels.
• Lead the content development staff in brainstorming and maintain continual creativity.
• Proactively seek out stories and selling points for marketing within the office’s strategy.
• Supervise the Content Development Manager and Videographer, and participate in the Marketing Office leadership.
• Make sound preliminary content development and execution decisions.
• Review statistics and third-party publications to craft digestible selling points for the college.

Skills

Brand storytelling

Content strategy

Leadership / people management

Editorial / writing excellence

AP Style

Cross-campus collaboration

Education

Bachelor’s degree in marketing, journalism, writing, or communications

Job description

Coe College is seeking a creative storyteller, strategic thinker, and brand ambassador for the Kohawks to elevate Coe's brand and tell impactful stories that reflect our unique identity. You will collaborate across campus, grow leadership, and guide content strategy in a dynamic period of momentum and growth, working with the Marketing Office and our recognizable Kohawk mascot.

Join a team that values innovation, collaboration, and a commitment to storytelling that resonates with students,