Executive Director/Director of Marketing

Coe College; Cedar Rapids (IA); On-site; USD 80,000 - 110,000; Full time

Job summary

Coe College, a historic liberal arts college, seeks an Executive Director/Director of Marketing who can tell compelling stories and elevate the Kohawks’ brand. You will lead content strategy, oversee campaigns across website, social media, video, and media relations, and collaborate with campus partners to advance institutional priorities.

You will supervise content staff, make strategic decisions, and contribute to the Marketing Office leadership team during a period of momentum and growth,

Qualifications

• Bachelor’s degree in marketing, journalism, writing, or communication with at least 4 years in marketing/content development.
• At least 1 year of experience managing professional staff.
• Exceptional attention to detail.
• Superior communication, listening, writing and proofing skills.
• Ability to juggle multiple projects and priorities.
• Excellent command of written English and AP Style.
• Authorized to work for ANY employer in the United States.
• Successful completion of a background and driver check.

Responsibilities

• Understand Coe’s existing brand and implement others’ ideas.
• Create and oversee development of original content and campaigns across marketing channels.
• Tailor content to specific platforms and formats.
• Lead the content development staff and brainstorm creatively.
• Supervise Content Development Manager and Videographer, and contribute to leadership team.
• Review statistics and third-party publications to craft compelling selling points for the college.

Skills

Leadership

Content development

Project management

Communication

Digital marketing

Education

Bachelor’s degree in marketing, journalism, writing, or communication

Job description

Executive Director/Director of Marketing

At Coe College, Coe Makes It Possible is more than a marketing message. It's a reflection of what happens when an ambitious community comes together as One Coe to create opportunities, inspire, and transform lives.

As Coe College celebrates 175 years, we're seeking a creative storyteller, strategic thinker, and passionate brand ambassador for the Kohawks. This role is ideal for a driven leader who sees opportunities where others see obstacles, embraces the challenge of elevating a strong brand, and is excited to help tell the stories that embrace our uniqueness.

This is more than a content strategy role. It's an opportunity to help shape Coe's future, elevate our brand, and inspire the next generation of Kohawks through compelling stories that reflect the impact of a Coe.

You'll collaborate with talented colleagues across campus, help strengthen and steward the Coe brand, and play a key role in advancing institutional priorities during an exciting period of momentum and growth. Along the way, you'll have the opportunity to expand your leadership responsibilities, make a lasting impact on the Coe’s trajectory, and yes, work alongside one of our most recognizable brand ambassadors, Charlie the Kohawk. If you're passionate about storytelling, energized by challenge, and excited by the chance to help guide a historic institution into its next chapter, we'd love to hear from you. After all, Coe Makes It Possible. You Make It Happen.

• Understand Coe’s existing brand and implement others’ ideas
• Create and oversee the development of original content and campaigns for marketing avenues including the website, social media, video, media relations, written stories and other materials in a fast-paced setting
• Tailor content to specific platforms and understand the value of application to a variety of platforms
• Lead the content development staff in brainstorming and demonstrate continual creativity and brainstorming individually
• Proactively and independently seek out stories and selling points for marketing use within the office’s overall strategy and goals
• Serve as direct supervisor for the Content Development Manager and Videographer, and as a member of the Marketing Office’s leadership team
• Act as a sound decision-maker on preliminary content development and execution
• Review statistics and third-party publications to produce digestible selling points for the college

Qualifications:

• Bachelor’s degree in marketing, journalism, writing, communication and a minimum of 4 years of experience in marketing and content development
• At least one year of experience managing professional staff
• Exceptional attention to detail
• Superior communication, listening, writing and proofing skills
• Ability to effectively juggle multiple projects and priorities at one time
• Excellent command over written English as well as familiarity with AP Style
• Higher education and/or sales experience desired but not required
• Applicants must be authorized to work for ANY employer in the United States as we are unable to sponsor or take over sponsorship of an employment Visa at this time
• Successful completion of a background and driver check in accordance with Coe College policy

Knowledge, Skills and Competencies:

Position Specific:

• Strong decision-making skills and judgement
• Familiarity with social media (Instagram, Snapchat, Twitter, Facebook, LinkedIn) and websites for business use, including an understanding and appreciation for the power of digital marketing
• Knowledge of the latest technology and marketing trends, and desire to continually expand that knowledge
• Ability to think in a creative and imaginative way on long- and short-term timelines, and in individual and group settings
• Ability to excel and deliver high-quality, unique content in high-pressure situations
• Demonstrated ability to collaborate with people from a wide variety of offices and maintain a positive atmosphere while working under time constraints and deadlines
• Ability to read quantitative and qualitative data/reports and develop digestible, compelling selling points
• Naturally flexible and comfortable with shifting gears and pivoting quickly based on the shifting market
• Dedication to the educational mission of a private, residential liberal arts college.
• Ability to maintain positive relationships in a collaborative and diverse team atmosphere.
• Commitment to excellent customer and/or student service.
• Demonstrated ethical and responsible decision making.
• Consistent attendance and accountability necessary to meet position objectives.

Working Conditions and Physical Requirements:

• Ability to sit or stand for long periods of time and navigate the entire campus.

Coe College is an equal opportunity employer.