Brand Storyteller & Marketing Coordinator

SPC Mechanical

Charlotte (NC)

On-site

USD 45,000 - 65,000

Full time

7 days ago

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Job summary

SPC Mechanical seeks a Marketing Coordinator to support business development, preconstruction, recruiting and operations by building a consistent brand. You will coordinate proposals, maintain resumes and portfolios, and manage website content and social media.

This role balances creative work with strong organization and deadlines. The ideal candidate will produce photos, videos and marketing materials that communicate SPC’s capabilities and help grow our reputation with clients, partners and

Qualifications

Bachelor’s degree in marketing, communications, graphic design, business or related field preferred.
Typically 2 to 4 years of professional marketing, proposal coordination, content creation or graphic design experience; construction, engineering, manufacturing or B2B experience preferred.
Strong portfolio demonstrating clean layouts, branded collateral, presentation design, copywriting and visual storytelling.
Proficiency with Microsoft Word, PowerPoint, Excel and common design tools such as Adobe Creative Cloud and/or Canva; experience with website content management platforms and LinkedIn business pages.
Strong writing, proofreading, organizational and project management abilities; comfortable balancing competing deadlines and working across departments.
Ability to take useful photography and video, coordinate outside creators and maintain organized digital assets.

Responsibilities

Create, refine and maintain branded templates for proposals, RFP/RFQ responses, presentations, capability statements, flyers and other marketing collateral.
Maintain consistent formatting, messaging, fonts, colors, logos and graphic standards across materials.
Coordinate with preconstruction and operations to maintain project sheets, employee resumes, headshots, qualifications and a current portfolio of representative work.
Proofread, edit and assemble accurate, polished deliverables while meeting proposal and presentation deadlines.
Coordinate the audit and refresh of the SPC website, including service descriptions, markets, contact details, completed projects and company information.
Maintain accurate, timely website content and work with outside web partners or internal stakeholders on design and technical changes.
Create and manage a planned content calendar, with LinkedIn serving business development, general contractor relationships, company reputation and professional recruiting.
Coordinate Facebook and Instagram content supporting field recruiting, employee stories and community engagement; evaluate X and other channels based on audience and value.
Monitor incoming platform messages and route employment, business and sensitive inquiries to the appropriate internal contacts.
Track practical measures such as website engagement, content performance, recruiting response and engagement with priority audiences; report findings and improvement opportunities.
Visit offices, active job sites, completed projects, company events and fabrication facilities to capture or coordinate compelling photos, videos and stories.
Collaborate with project teams and GC partners to obtain professional project photography, drone footage when appropriate, and permission to publish materials.
Maintain an organized, searchable library of approved project images, videos, project descriptions, employee photos and branded assets.
Develop visually engaging project and capability stories for audiences who may not have technical mechanical contracting backgrounds, emphasizing facilities, results, people and quality of work.