Public Relations Specialist 2

Garmin; Olathe (KS); On-site; USD 55,000 - 75,000; Full time

Job summary

Garmin is seeking a full-time Public Relations Specialist 2 at its U.S. headquarters in the Greater Kansas City area.

You will focus on increasing awareness of Garmin products by securing editorial coverage across mainstream, endemic, and trade outlets, including digital, print, and broadcast media. You will manage media relations, develop PR pitches, coordinate product reviews and demos, and support PR programs aligned with Garmin’s goals.

Qualifications

• Bachelor’s degree in PR, Marketing, Communications, Journalism, English or related field.
• Minimum 2 years of public relations, marketing experience or equivalent.
• Demonstrates knowledge of Garmin products and markets served.
• Excellent verbal and presentation skills.
• Strong writing ability and AP style knowledge.
• Highly organized self-starter who can manage multiple projects and meet deadlines with minimal supervision.
• Willingness to travel to trade shows and media events.

Responsibilities

• Communicate with journalists and media to drive Garmin product awareness across outlets.
• Maintain and grow relationships with media contacts, reviewers, podcasters, and influencers.
• Develop engaging PR pitches to generate positive coverage for Garmin products/features.
• Arrange reviews and demos of Garmin products (virtual or in person).
• Support PR plans, press releases, award applications, and company statements.
• Identify new contacts and opportunities using media databases and monitoring tools.

Skills

Verbal communication

Presentation skills

Written communication

Time management

AP style knowledge

Media relations

Education

Bachelor’s Degree in Public Relations, Marketing, Communications, Journalism, English

Tools

Media monitoring tools

Editorial databases

Job description

Overview
We are seeking a full-time Public Relations Specialist 2 at Garmin's U.S. headquarters in the Greater Kansas City area. In this role, you will be responsible for focusing on increasing awareness of Garmin’s products by facilitating the best possible editorial coverage in mainstream, endemic and trade outlets, including digital, print and broadcast media.

Essential Functions

• Responsible for communicating with journalists and other members of the media to drive awareness of Garmin’s products by demonstrating their unique advantages of compelling design, superior quality and best value
• Maintains/grows relationships with media contacts and other product reviewers, podcasters and YouTube influencers throughout the respective industries Garmin serves
• Develops and writes engaging PR pitches to generate positive coverage for Garmin products/features
• Facilitates review/demo units and provides product demonstrations and overviews (virtual or otherwise)
• Supports PR strategies and programs that are aligned with the business’ goals, including PR plans, product pitches press releases, award applications and company statements and quotes
• Utilizes media database and monitoring tools to identify new contacts, publications and story opportunities
• Communicates PR plans to Garmin’s global offices and teams in other countries
• Attends and represents Garmin at industry tradeshows and PR events
• Plans and executes media events surrounding new product introductions, tradeshow activities and other special events
• Demonstrates a deep understanding of Garmin’s product line and the competitive landscape
• Collaborates with Garmin’s Content Marketing and Corporate Communications team to develop compelling stories that keep Garmin in the news
• Works productively on deadlines and can respond quickly to time-sensitive media requests
• Assists with other PR needs as necessary, including monitoring the Media Relations inbox

Basic Qualifications

• Bachelor’s Degree in Public Relations, Marketing, Communications, Journalism, English, or related field
• Must possess a minimum of 2 years of public relations, marketing experience or equivalent work experience
• Demonstrates a working knowledge of Garmin products and the market(s) served
• Demonstrates excellent verbal and presentation skills
• Displays compelling writing skills and knowledge of Associated Press style guidelines
• Exhibits outstanding professionalism, judgment, and integrity
• Willingness to travel to trade shows and media events
• Must be a highly organized self-starter able to manage multiple projects and meet deadlines with minimal supervision

Desired Qualifications

• Experience in/enthusiasm for consumer electronics and activities associated with Garmin products and services
• Experience with digital/social media

Garmin International is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, veteran’s status, age or disability.

This position is eligible for Garmin's benefit program. Details can be found here: Garmin Benefits