Brand Specialist — Authentic, Guest‑Centric Auto Experience

Subaru Santa Monica; Santa Monica (CA); On-site; USD 50,000 - 120,000; Full time

Benefits offered by this job

OTE $50k-120k+

Training provided

Medical insurance

Dental/vision insurance

Life insurance

PTO & holidays

Career path

Vehicle discounts

Job summary

Subaru of Santa Monica is hiring a Brand Specialist to welcome guests with genuine curiosity, present vehicles, and guide purchase decisions in a no-pressure environment. You will develop product knowledge through paid training and build a loyal client base through honest, caring interactions.

The ideal candidate comes from hospitality or outdoor lifestyle backgrounds, values authenticity, and is motivated to build a long-term book of returning clients in Westside LA.

Qualifications

• No automotive experience required — paid Subaru brand and product training provided from day one.
• Hospitality, outdoor and lifestyle backgrounds preferred — genuine care for people translates to Subaru’s Santa Monica buyer profile.
• Warm, authentic presence; values-driven buyers seek authenticity and preparedness.
• Genuine enthusiasm for Subaru’s safety, reliability, outdoor capability, and community.

Responsibilities

• Welcome guests with genuine curiosity and understand how they use their vehicle.
• Develop Subaru product knowledge through paid training to guide informed decisions.
• Present vehicles, conduct test drives, and guide purchase decisions with honesty and transparency.
• Build and manage a client pipeline through consistent follow-up and CRM use.

Job description

Subaru of Santa Monica is hiring a Brand Specialist to welcome guests with genuine curiosity, present vehicles, and guide purchase decisions in a no-pressure environment. You will develop product knowledge through paid training and build a loyal client base through honest, caring interactions.

The ideal candidate comes from hospitality or outdoor lifestyle backgrounds, values authenticity, and is motivated to build a long-term book of returning clients in Westside LA.