Subaru Brand Consultant

Swickard Auto Group; Santa Monica (CA); On-site; USD 50,000 - 120,000; Full time

Benefits offered by this job

OTE $50k-120k+

Training provided

Medical insurance

Dental/vision insurance

Life insurance

PTO & holidays

Career path

Vehicle discounts

Job summary

Subaru of Santa Monica is hiring a Brand Specialist to welcome guests with genuine curiosity, present vehicles, and guide purchase decisions in a no-pressure environment. You will develop product knowledge through paid training and build a loyal client base through honest, caring interactions.

The ideal candidate comes from hospitality or outdoor lifestyle backgrounds, values authenticity, and is motivated to build a long-term book of returning clients in Westside LA.

Qualifications

• No automotive experience required — paid Subaru brand and product training provided from day one.
• Hospitality, outdoor and lifestyle backgrounds preferred — genuine care for people translates to Subaru’s Santa Monica buyer profile.
• Warm, authentic presence; values-driven buyers seek authenticity and preparedness.
• Genuine enthusiasm for Subaru’s safety, reliability, outdoor capability, and community.

Responsibilities

• Welcome guests with genuine curiosity and understand how they use their vehicle.
• Develop Subaru product knowledge through paid training to guide informed decisions.
• Present vehicles, conduct test drives, and guide purchase decisions with honesty and transparency.
• Build and manage a client pipeline through consistent follow-up and CRM use.

Job description

Description

Santa Monica, CA | Subaru | Japanese brand | Brand specialist | Sales | No automotive experience required | Hospitality experience welcome | Outdoor lifestyle welcome | Westside LA | Los Angeles | West Los Angeles | Veterans encouraged to apply | $50,000 - $120,000+ OTE

IS THIS YOU?

• You're a warm, authentic communicator who connects with people by being genuinely interested in them -- Santa Monica Subaru buyers choose this brand because it reflects something about who they are, and the Brand Specialist who earns their trust does it the same way: authentically, not with a script
• You come from hospitality, outdoor and lifestyle industries, fitness, wellness, education, or another values-driven guest-facing environment -- automotive experience is not required, but genuine care for the people you work with and a track record of earning trust are
• You want to build a sales career at a Westside LA Subaru store where the ownership community is loyal, values-conscious, and deeply connected to the brand -- and where the Brand Specialist who represents those values honestly builds a book of returning clients that sustains itself

WHO WE ARE

Swickard Auto Group is a hospitality company that happens to sell and service cars. We believe the best guest experiences start with the best employee experiences. That's why we've grown to 40+ rooftops across the West Coast, Alaska, and Hawaii while maintaining a culture built on one simple idea: do right by people, every time.

Subaru of Santa Monica serves one of Southern California's most values-aligned and brand-loyal ownership communities. Subaru buyers on the Westside choose this brand with intention -- for safety, reliability, outdoor capability, and a brand identity that resonates with how they live. They're informed, unhurried, and they remember the people who took the time to actually understand what they needed. The Brand Specialist here doesn't need an automotive background. They need the authenticity, the curiosity, and the genuine hospitality instinct to earn the trust of a buyer who already loves the brand and is deciding whether they love the person selling it to them. We train everything else.

WHAT YOU'LL DO

• Welcome guests with genuine curiosity -- understanding how they use their vehicle, what matters most to them, and what brought them to Subaru before presenting anything
• Develop deep Subaru product knowledge through paid training -- learning the full lineup, standard safety technology, AWD systems, outdoor capability credentials, and the Solterra EV well enough to guide an informed Westside buyer confidently
• Present vehicles, conduct test drives, and guide purchase decisions with transparency and without pressure -- the Subaru buyer responds to honesty and is put off by anything that feels like a technique
• Build and manage a client pipeline through consistent, disciplined follow-up and CRM use -- returning guests and referrals are the foundation of a high-earning Brand Specialist career in this community
• Collaborate with finance and management to deliver a seamless, low-pressure purchase experience from first contact through delivery
• Meet monthly targets across volume, gross, and CSI
• Represent Subaru of Santa Monica and Swickard's hospitality standard in every guest interaction

WHAT WE'RE LOOKING FOR

• No automotive experience required -- paid Subaru brand and product training provided from day one
• Hospitality, outdoor and lifestyle industries, fitness, wellness, education, or comparable guest-facing experience strongly preferred -- backgrounds where genuine care for people and authenticity are the standard transfer directly to Subaru's Santa Monica buyer profile
• Warm, authentic presence -- Westside Subaru buyers are values-driven and perceptive. The Brand Specialist who earns their trust does so by being real, well-prepared, and genuinely interested in what the buyer actually needs
• Genuine enthusiasm for what Subaru stands for -- safety, reliability, outdoor capability, and a brand community that runs deeper than most. The Brand Specialist who shares those values has better conversations with buyers who chose Subaru because of them
• Self-motivated with a genuine drive to build a long-term book of returning clients and referrals
• Comfortable with CRM tools and digital communication, or quick to learn them
• Valid driver's license with a clean driving record

WHAT WE OFFER

• OTE of $50,000 - $120,000+/yr
• Paid Subaru brand and product training from day one -- no automotive background required to start
• Medical, dental, and vision insurance
• Life insurance and supplemental coverage options
• Paid time off and paid holidays
• Clear career path -- strong Brand Specialists grow into senior sales, finance, and management roles at Swickard
• Employee vehicle purchase and service discounts

WHY SUBARU OF SANTA MONICA

• Subaru's Westside LA ownership community is one of the most brand-loyal in Southern California -- buyers here return for every vehicle, refer the people in their lives, and stay with the Brand Specialists who connected with them honestly. A motivated specialist who earns that loyalty builds a book that generates consistent income without starting from scratch every month
• Santa Monica's outdoor-oriented, values-conscious community responds to salespeople who are genuine, well-informed, and actually listen -- the approach that works here is the approach that should work everywhere, and Swickard trains and rewards it
• Subaru's lineup -- Outback, Forester, Crosstrek, WRX, and the Solterra EV -- gives a well-prepared Brand Specialist real product conversations to have with buyers who are passionate about what they drive and how it fits their life
• Swickard is one of the fastest-growing dealer groups in the country -- ranked Top 5 in North America for reputation in the automotive industry
• Our HEART values -- Honor, Engage, Anticipate, Respond, Thank -- are the foundation of how we sell, serve, and develop our people