Brand Specialist

Swickard Auto Group; Thousand Oaks (CA); Hybrid; USD 50,000 - 150,000; Full time

Benefits offered by this job

GM brand training

Medical, dental, and vision insurance

Life insurance and supplemental cover

Paid time off and paid holidays

Career path and advancement to finance

Employee vehicle purchase discounts

Brand-focused training and development

Job summary

Swickard Auto Group is recruiting a Brand Specialist for Buick, GMC, and Cadillac at Thousand Oaks. No automotive experience is required, with paid GM brand training from day one. Success relies on hospitality, guest care, and relationship-building with a diverse Conejo Valley client base.

You’ll learn three brands, build a broad referral network, and grow into leadership paths at Swickard while representing a family-oriented, community-focused dealership.

Qualifications

• No automotive experience required; GM brand training provided from day one.
• Hospitality/retail/guest-facing background preferred.
• Ability to learn three brands (Buick, GMC, Cadillac) and communicate differences.
• Valid driver's license with clean record.

Responsibilities

• Welcome guests with genuine curiosity and warmth.
• Develop product knowledge across Buick, GMC, and Cadillac through training.
• Present vehicles and conduct test drives connecting brands to guest needs.
• Build and maintain a client pipeline with follow-up and CRM use.
• Collaborate with finance and management to deliver a transparent purchase experience.
• Meet monthly targets across volume, gross, and CSI.
• Represent Buick GMC Cadillac of Thousand Oaks and Swickard's hospitality standard in every interaction.

Skills

Hospitality experience

CRM experience

Communication skills

Customer-focused

Tools

CRM software

Job description

Thousand Oaks, CA | Buick | GMC | Cadillac | Sales | No automotive experience required | Hospitality experience welcome | Sales experience welcome | Southern California | Ventura County | Conejo Valley | Veterans encouraged to apply | $50,000 - $150,000+ OTE

IS THIS YOU?

• You're a warm, genuine communicator who earns trust by listening first and presenting second -- guests feel genuinely helped by the conversation, not steered toward a close
• You come from hospitality, retail, financial services, or another guest-facing environment where taking care of people was the standard -- automotive experience is not required, but the ability to represent three distinct brands with knowledge and confidence is something we train from day one
• You want to build a sales career at a Conejo Valley multi-brand store where Buick, GMC, and Cadillac give you a lineup that covers everything from everyday family vehicles to premium full-size trucks to luxury sedans -- and where a motivated Brand Specialist builds a diverse, loyal client base that earns well above the floor

WHO WE ARE

Swickard Auto Group is a hospitality company that happens to sell and service cars. We believe the best guest experiences start with the best employee experiences. That's why we've grown to 40+ rooftops across the West Coast, Alaska, and Hawaii while maintaining a culture built on one simple idea: do right by people, every time.

Buick GMC Cadillac of Thousand Oaks serves a family-oriented, community-connected Conejo Valley buyer base across three distinct brand profiles -- Buick's refined comfort, GMC's premium truck and SUV lineup, and Cadillac's American luxury. That breadth means a Brand Specialist here is never working a single buyer profile. The right person brings genuine curiosity, learns all three brands thoroughly, and builds relationships with the kind of Ventura County buyers who return for every vehicle in the household and send their neighbors in behind them. We hire for the relationship instincts and train everything else.

WHAT YOU'LL DO

• Welcome guests with genuine curiosity and warmth -- understanding what matters to them before presenting any vehicle
• Develop deep product knowledge across Buick, GMC, and Cadillac through paid GM training -- learning each brand's lineup, technology, performance credentials, and towing and capability specs well enough to guide any Conejo Valley buyer confidently
• Present vehicles and conduct test drives that connect each brand's strengths to what the guest actually needs -- whether that's a Cadillac Escalade, a GMC Sierra, or a Buick Envision
• Build and maintain a client pipeline through consistent, disciplined follow-up and CRM use -- the Brand Specialist who works their pipeline earns repeat and referral business that lifts them above the floor
• Collaborate with finance and management to deliver a transparent, low-pressure purchase experience from first contact through delivery
• Meet monthly targets across volume, gross, and CSI
• Represent Buick GMC Cadillac of Thousand Oaks and Swickard's hospitality standard in every guest interaction

WHAT WE'RE LOOKING FOR

• No automotive experience required -- paid GM brand and product training across Buick, GMC, and Cadillac provided from day one
• Hospitality, retail, financial services, real estate, or comparable guest-facing experience strongly preferred -- backgrounds where earning trust and delivering a quality experience are the standard translate directly to this buyer community
• Genuine curiosity across three brand personalities -- Buick buyers, GMC truck buyers, and Cadillac buyers are different people with different priorities, and the Brand Specialist who engages each conversation authentically builds a broader and more durable client base
• Relationship-first approach -- you listen before you present, you follow through without being reminded, and your guests feel well-served rather than sold to
• Self-motivated with a genuine drive to build a long-term book of returning clients and referrals in a close-knit Conejo Valley community where reputation travels fast
• Comfortable with CRM tools and digital communication, or quick to learn them
• Valid driver's license with a clean driving record

WHAT WE OFFER

• OTE of $50,000 - $150,000+/yr
• Paid GM brand and product training across Buick, GMC, and Cadillac from day one
• Medical, dental, and vision insurance
• Life insurance and supplemental coverage options
• Paid time off and paid holidays
• Clear career path -- strong Brand Specialists grow into finance, management, and leadership roles at Swickard
• Employee vehicle purchase and service discounts

WHY BUICK GMC CADILLAC OF THOUSAND OAKS

• Three brands under one roof means a broader buyer audience -- GMC's premium truck and SUV buyers, Cadillac's American luxury ownership community, and Buick's comfort-focused family buyers give a motivated Brand Specialist more relationships to build and more referral paths to develop than a single-brand store
• The Conejo Valley is a family-oriented, community-connected market where buyers talk to each other -- the Brand Specialist who earns a household's trust earns every vehicle in it and the referrals that follow, and that kind of loyalty compounds over time in a community this size
• GMC's Sierra and Yukon lineup, Cadillac's Escalade, and Buick's growing SUV portfolio give a well-prepared Brand Specialist genuinely compelling product conversations across a wide range of Ventura County buyers and use cases
• Swickard is one of the fastest-growing dealer groups in the country -- ranked Top 5 in North America for reputation in the automotive industry
• Our HEART values -- Honor, Engage, Anticipate, Respond, Thank -- are the foundation of how we sell, serve, and develop our people

If you're a relationship-driven sales professional ready to represent three distinct American brands in a family-oriented Conejo Valley community where guest loyalty is earned through genuine care and honest follow-through -- apply.