Brand Specialist

Swickard Auto Group; Palo Alto (CA); Hybrid; USD 40,000 - 120,000; Full time

Benefits offered by this job

OTE 40k–120k

Brand training

Insurance (medical, dental, vision)

Paid time off

Career path

Employee vehicle discounts

Hospitality-focused culture

Job summary

Swickard Auto Group’s Mercedes-Benz of Palo Alto seeking Brand Specialists in Palo Alto, CA. No automotive background required; training provided. You will welcome guests, showcase the lineup, and guide them through a consultative buying process with a hospitality-first mindset.

The role emphasizes relationship-building, CRM follow-up, and delivering a premium guest experience to Silicon Valley buyers. Weekend availability is required and strong earning potential is offered.

Qualifications

• No automotive experience required.
• Luxury hospitality or consultative sales background preferred.
• Polished, professional presence.
• Excellent communication and relationship-building.
• Available to work weekends.
• Valid driver's license with clean driving record.

Responsibilities

• Welcome guests with warmth and professionalism.
• Guide guests through the Mercedes-Benz lineup with product knowledge.
• Listen to guest needs and present suitable vehicles.
• Conduct vehicle presentations and test drives.
• Build guest relationships through follow-up and CRM.
• Guide guests through purchase with management and finance.
• Meet monthly targets while maintaining guest satisfaction.
• Work weekends as needed.

Skills

Brand knowledge

Luxury hospitality

Sales ability

CRM software

Communication skills

Weekend availability

Driver's license

Polished presence

Tools

CRM software

Job description

Description

Palo Alto, CA | Mercedes-Benz | Luxury brand | Brand Specialist | Sales Consultant | No automotive experience required | Hospitality and sales welcome | Silicon Valley | Bay Area | Veterans encouraged to apply | $40,000 - $120,000+ OTE

Strong candidates have come from luxury hotels, high-end retail, tech, financial services, restaurants, and beyond.

IS THIS YOU?

• You're warm, polished, and naturally gifted at creating memorable experiences -- guests feel genuinely cared for and well-served in every interaction with you
• You come from luxury hospitality, high-end retail, tech sales, financial services, or another consultative client-facing role -- and you're ready to bring that expertise to one of Silicon Valley's most prestigious automotive brands
• You're available to work weekends as needed and you understand that the best guest interactions happen when the guest is ready -- not just when it's convenient

WHO WE ARE

Swickard Auto Group is a hospitality company that happens to sell and service cars. We believe the best guest experiences start with the best employee experiences. That's why we've grown to 40+ rooftops across the West Coast, Alaska, and Hawaii while maintaining a culture built on one simple idea: do right by people, every time.

Mercedes-Benz of Palo Alto represents one of the world's most storied luxury brands in the heart of Silicon Valley -- a market of sophisticated, informed buyers who choose Mercedes-Benz deliberately and expect a guest experience that matches the vehicle. Our Brand Specialists are the people who deliver that experience. No automotive background required. We hire for character, presence, and a hospitality-first mindset -- and train everything else.

WHAT YOU'LL DO

• Welcome guests to Mercedes-Benz of Palo Alto with genuine warmth and professionalism -- creating a first impression that reflects the standard of the brand
• Guide guests through the Mercedes-Benz lineup with growing confidence and product knowledge -- connecting the brand's engineering, design, and technology to what matters most to each individual buyer
• Listen carefully to understand each guest's needs, lifestyle, and priorities -- then present the right vehicle with clarity and genuine enthusiasm
• Conduct engaging vehicle presentations and test drives that bring the Mercedes-Benz experience to life
• Build lasting guest relationships through consistent, thoughtful follow-up and disciplined CRM use
• Collaborate with sales management and finance to guide guests through a seamless, transparent purchase process
• Meet monthly performance targets while maintaining excellent guest satisfaction scores
• Be available to work weekends as needed -- the showroom's most active days are often Saturday and Sunday

WHAT WE'RE LOOKING FOR

• No automotive experience required -- paid Mercedes-Benz brand and product training provided from day one
• Previous experience in luxury hospitality, high-end retail, tech sales, financial services, or a consultative guest-facing role strongly preferred
• Polished, professional presence -- Mercedes-Benz Palo Alto guests are sophisticated and expect a Brand Specialist who matches their standard
• Natural communicator who listens well, builds rapport quickly, and follows through with integrity
• Available to work weekends as needed -- required
• Self-motivated with a genuine desire to grow your earnings and your career
• Comfortable with CRM tools and digital communication -- or quick to learn them
• Valid driver's license with a clean driving record

WHAT WE OFFER

• OTE of $40,000 - $120,000+ annually
• Paid Mercedes-Benz brand and product training -- manufacturer-supported and designed to make you a genuine brand expert
• Medical, dental, and vision insurance
• Life insurance and supplemental coverage options
• Paid time off and paid holidays
• Clear career path -- strong Brand Specialists grow into senior consultant, finance, and sales management roles at Swickard
• Employee vehicle purchase and service discounts
• A team culture built on hospitality, accountability, and genuine care for every guest

WHY MERCEDES-BENZ OF PALO ALTO

• Silicon Valley's concentration of high-net-worth buyers means guests here arrive informed, engaged, and ready to buy from someone they trust -- a Brand Specialist who earns that trust builds a book of business that compounds quickly
• Mercedes-Benz is one of the world's most recognized luxury brands -- the brand story opens conversations and the product earns loyalty when it's presented honestly and with genuine expertise
• A store where your background from tech, hospitality, or financial services is a genuine advantage -- Palo Alto buyers respond to consultants who understand their world
• Swickard is one of the fastest-growing dealer groups in the country -- ranked Top 5 in North America for reputation in the automotive industry
• Our HEART values -- Honor, Engage, Anticipate, Respond, Thank -- describe exactly what a great Brand Specialist does every day
• Leadership that invests in your development and celebrates the people who build lasting guest loyalty

If you're polished, people-first, and ready to represent one of the world's most iconic luxury brands in the heart of Silicon Valley -- with the availability to be there when guests need you, including weekends -- we'd like to meet you.