Mercedes-Benz Brand Specialist

Swickard Auto Group; San Rafael (CA); Hybrid; USD 50,000 - 120,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Life Insurance

Paid Time Off

Paid Holidays

Employee Discounts

Career Path

Job summary

Swickard Auto Group, at Mercedes-Benz of Marin in the Bay Area, seeks a Brand Specialist. No automotive background is required, as paid Mercedes-Benz brand and product training starts day one.

You will welcome guests, learn the full lineup, guide test drives, and build a durable book of returning clients through genuine hospitality and trust. Ideal candidates come from luxury hospitality or premium service backgrounds, with a polished presence and a drive to grow within a high-end brand and

Qualifications

• No automotive experience required; paid Mercedes-Benz brand and product training provided from day one.
• Luxury hospitality, high-end retail, financial services, real estate, or comparable guest-facing experience strongly preferred.
• Polished, composed presence with authentic hospitality and trust-building.
• Ability to build a long-term book of returning guests and referrals.

Responsibilities

• Welcome guests with warmth and curiosity, understand needs before presenting vehicles.
• Develop Mercedes-Benz product knowledge through paid training.
• Present vehicles and conduct test drives with transparent guidance.
• Build and manage a client pipeline with consistent follow-up and CRM use.
• Collaborate with finance and management for a seamless purchase experience.
• Meet monthly targets across volume, gross, and CSI.
• Represent Mercedes-Benz of Marin and Swickard’s hospitality standard in every interaction.

Skills

Polished communication

CRM experience

Guest-focused service

Self-motivation

Valid driver’s license

Job description

Description

San Rafael, CA | Mercedes-Benz | Luxury brand | Brand specialist | Sales | No automotive experience required | Hospitality experience welcome | Luxury retail welcome | Marin County | Bay Area | North Bay | Veterans encouraged to apply | $50,000 - $120,000+ OTE

IS THIS YOU?

• You're a genuine, polished communicator who earns trust through curiosity and care -- you ask better questions than most, you listen before you present, and the people you work with feel respected rather than handled
• You come from luxury hospitality, high-end retail, financial services, or another environment where the standard for guest experience was high and you met it consistently -- automotive experience is not required, but the ability to represent a premium brand with confidence and knowledge is
• You want to build a sales career at a Marin County Mercedes-Benz store where the ownership community is loyal, affluent, and genuinely passionate about the brand -- and where the Brand Specialist who earns that community's trust earns a book of business that compounds year over year

WHO WE ARE

Swickard Auto Group is a hospitality company that happens to sell and service cars. We believe the best guest experiences start with the best employee experiences. That's why we've grown to 40+ rooftops across the West Coast, Alaska, and Hawaii while maintaining a culture built on one simple idea: do right by people, every time.

Mercedes-Benz of Marin serves one of the Bay Area's most affluent and brand-loyal ownership communities. Marin County MB buyers are discerning, unhurried, and deeply attentive to the quality of their experience -- they choose the brand deliberately and they choose the people they buy from the same way. The Brand Specialist here doesn't need an automotive background to succeed. What they need is the presence, the product curiosity, and the genuine hospitality instinct to earn the trust of a buyer who has options and knows it. We hire for those qualities and train everything else.

WHAT YOU'LL DO

• Welcome guests with genuine warmth and curiosity -- understanding what brought them in and what matters most to them before presenting anything
• Develop deep Mercedes-Benz product knowledge through paid training -- learning the full lineup, technology features, performance credentials, and the EQ electric portfolio well enough to guide an informed Marin County buyer confidently
• Present vehicles, conduct test drives, and guide purchase decisions with transparency and without pressure -- the goal is a guest who feels well-served, not closed
• Build and manage a client pipeline through consistent, disciplined follow-up and CRM use -- returning guests and referrals are the foundation of a high-earning Brand Specialist career
• Collaborate with finance and management to deliver a seamless, pressure-free purchase experience from first contact through delivery
• Meet monthly targets across volume, gross, and CSI
• Represent Mercedes-Benz of Marin and Swickard's hospitality standard in every guest interaction

WHAT WE'RE LOOKING FOR

• No automotive experience required -- paid Mercedes-Benz brand and product training provided from day one
• Luxury hospitality, high-end retail, financial services, real estate, or comparable guest-facing experience strongly preferred -- backgrounds that demonstrate genuine care for the client experience and a track record of earning trust transfer directly to this buyer profile
• Polished, composed presence -- Marin County MB guests are unhurried and perceptive. The Brand Specialist who earns their trust does so through preparation, authenticity, and consistent follow-through, not high-pressure technique
• Genuinely curious about the Mercedes-Benz brand -- AMG performance, EQ electric technology, and the craftsmanship behind the lineup are real talking points with engaged Marin buyers, and the Brand Specialist who finds them interesting builds better conversations
• Self-motivated with a genuine drive to build a long-term book of returning guests and referrals
• Comfortable with CRM tools and digital communication, or quick to learn them
• Valid driver's license with a clean driving record

WHAT WE OFFER

• OTE of $50,000 - $120,000+/yr
• Paid Mercedes-Benz brand and product training from day one -- no automotive background required to start
• Medical, dental, and vision insurance
• Life insurance and supplemental coverage options
• Paid time off and paid holidays
• Clear career path -- strong Brand Specialists grow into senior sales, finance, and management roles at Swickard
• Employee vehicle purchase and service discounts

WHY MERCEDES-BENZ OF MARIN

• Marin County's MB ownership community is one of the most loyalty-driven in the Bay Area -- buyers here return for every vehicle, refer their neighbors and colleagues, and stay with the Brand Specialists who treated them with genuine care. The book of business a motivated specialist builds here is durable and self-reinforcing
• An affluent, unhurried buyer base that responds to authenticity over pressure -- the sales approach that works in Marin is the one that should work everywhere, and it's the approach Swickard trains and rewards
• Mercedes-Benz's lineup -- from entry C-Class to AMG performance to the growing EQ electric portfolio -- gives a well-prepared Brand Specialist genuinely compelling conversations to have with buyers who care about what they drive
• Swickard is one of the fastest-growing dealer groups in the country -- ranked Top 5 in North America for reputation in the automotive industry
• Our HEART values -- Honor, Engage, Anticipate, Respond, Thank -- are the foundation of how we sell, serve, and develop our people