Associate Director, Brand & Social

Fur; New York (NY); On-site; USD 150,000 - 190,000; Full time

Job summary

Fur is seeking a strategic, culturally fluent Associate Director, Brand & Social to shape our brand narrative across social, product storytelling, and cultural touchpoints. Reporting to the VP of Marketing, you will own the strategy and execution of Fur's organic channels while collaborating across teams on positioning and launch narratives.

This is a high-impact, full-time role for a hands-on leader who moves quickly.

Qualifications

• 5+ years of experience in brand marketing, brand strategy, or social media within beauty, wellness, or CPG.
• Proven hands-on experience growing organic social on Instagram and TikTok with creator culture fluency.
• Experience leading a small team and managing freelancers or agency partners.
• Strong analytics mindset with ability to build reports and drive decisions.

Responsibilities

• Own social strategy and execution across Fur's channels, including FurYou and FurPros.
• Develop channel-specific voice and content calendars aligned to launches and brand moments.
• Lead production: concept, script, shoot, edit, captions, and posting.
• Manage community engagement and two-way conversations with customers and creators.
• Source and manage cultural collaborations and influencer partnerships.
• Own launch storytelling and go-to-market plans with cross-functional teams.

Skills

Brand marketing

Brand strategy

Social media

Analytics

People management

AI tools

Tools

AI tools

Job description

Who We Are

As the first brand to make pubic hair care a real topic of conversation, we began by focusing on ingrowns and body hair - and have since expanded into redefining beauty through a more inclusive, elevated approach to skin and body care. Founded in 2016, our woman-founded, owned, and led company has built a category-defining brand grounded in efficacy, simplicity, and inclusivity. We create clean, thoughtful products designed for use from head to toe (and everywhere in between). Join us as we continue shaping the conversation around comfort, care, and confidence for every body.

The Role

Fur is seeking a strategic, culturally fluent Associate Director, Brand & Social to shape our brand narrative across social, product, storytelling, and cultural touchpoints.

Reporting to the VP of Marketing and managing our Associate Manager of Brand & Influencer, this is a high-impact, full-time role for a hungry, hands-on brand leader who is ready to move fast. You'll own the strategy and execution of Fur's organic social channels - while collaborating across teams on positioning, launch narratives, and how Fur shows up in the world. This is a doer role: you'll be in the content, the comments, and the data every day, setting the strategy and rolling up your sleeves to make it happen.

What You'll Do

Social Media Strategy & Execution

• Own organic social strategy and execution across all of Fur's social accounts - hands-on in planning, creating, and publishing content every week, with support from your direct report.


• Build distinct channel strategies: a consumer-facing voice for FurYou (DTC channel) and a professional/education-focused voice for Fur Professionals.


• Build and run the content calendar in collaboration with the Director of Growth, aligning posts to launches, promotions, brand moments, and cultural conversations.


• Concept, script, shoot, edit, and write captions - leading production alongside your team, not just briefing it.


• Run day-to-day community management: respond to comments and DMs, engage with customers and creators, and keep two-way conversation going across FurYou and FurPros.


• Track what people are saying about Fur and the category - comments, reviews, tags, UGC, and competitor activity - and turn it into content ideas, product feedback, and insights for the wider team.


• Grow the FurPros community through education content, pro spotlights, and direct engagement with estheticians and waxing pros.


• Jump on platform trends, new formats, and timely cultural moments fast; test, learn, and iterate on what works.

Brand Collaborations & Partnerships

• Source, pitch, and execute culturally aligned brand collaborations that expand reach and reinforce brand positioning.


• Build and run Fur's influencer and creator program with your team - sourcing talent, writing briefs, managing relationships, and making sure creator content reinforces brand positioning.


• Own brand events and activations end to end, from intimate community moments to larger launch and partner activations - concepting, budgeting, planning, and executing experiences that bring Fur to life offline and generate social and earned buzz.

Product, Launch & Narrative Strategy

In Collaboration With Marketing, Growth, And Product

• Develop messaging frameworks and \"big ideas\" for product launches and key brand moments.


• Build go-to-market plans for new products, making sure each launch builds the brand long-term.


• Bring the brand perspective to product innovation, whitespace opportunities, naming, and positioning.


• Write and align the launch story so social, PR, influencer, and site tell one story.


• Partner on new branded merch development, making sure concepts, assortment storytelling, and in-store/on-site presentation reflect Fur's brand positioning.

Brand Strategy & Stewardship

• Evolve Fur's brand positioning, messaging hierarchy, and voice in partnership with the VP of Marketing and Fur co-founders.


• Own and maintain brand guidelines, ensuring internal teams and external partners execute with clarity and consistency.


• Own copywriting for launches and brand touchpoints - including packaging, product descriptions, site, email, and campaign copy - ensuring a consistent, distinctive Fur voice.

Measurement & Reporting

• Set KPIs and targets across social, influencer, partnerships, events, and launches (e.g., reach, engagement rate, follower growth, saves/shares, earned media value, sentiment).


• Build and own a weekly social performance report and a monthly brand report for marketing leadership.


• Run post-launch and post-campaign recaps that measure awareness, engagement, and sales impact against goals.


• Track influencer and partnership ROI (cost per engagement, EMV, traffic, and conversion) to guide where we invest.


• Monitor brand health over time - awareness, sentiment, and share of voice versus competitors.


• Use the data every week to optimize content and channel strategy: double down on what works and cut what doesn't.

Who You Are

• 5+ years of experience in brand marketing, brand strategy, or social media within beauty, wellness, or CPG.


• Proven track record growing organic social on Instagram and TikTok, with fluency in short-form video and creator culture - you've built strategies and executed them hands-on.


• Thrives in a lean, fast-moving team and moves quickly from idea to execution.


• Experience managing and developing direct reports, as well as freelancers, creators, or agency partners.


• Hands-on with analytics - you build the reports, not just read them, and use data to make decisions.


• Deeply attuned to culture and how modern brands earn attention and trust.


• Experience leveraging AI tools to streamline workflows.


• Experience speaking to professional audiences (e.g., estheticians and waxing pros) is a plus.

Why This Role

Fur has built cultural credibility and category leadership - now we're looking for a hungry, hands-on leader to push it further. You'll own our social presence, lead a small team, sharpen how we tell our story, and see your work show up in every launch, partnership, and post. If you love moving fast and building alongside a scrappy, ambitious team, this is the role.