Brand Director: Remote Growth & Storytelling Leader

talentarchitect.com; Latham (NY); Remote; USD 140,000 - 190,000; Full time

Job summary

PrimaLoft is seeking a strategic Brand Director to translate long-term brand ambition into clear direction, compelling storytelling, measurable campaigns, and strong cross-functional execution. This role sits at the nexus of brand strategy, voice, visual identity, partnerships, and consumer experiences, reporting to the Senior VP of Marketing.

The Director will guide brand strategy, creative direction, and priorities, driving growth as the brand expands beyond product performance into meaningful

Qualifications

• 8–12+ years in brand marketing, integrated marketing, or related roles.
• Experience leading campaigns and translating strategy into measurable impact.

Responsibilities

• Lead annual brand and marketing strategy, budget planning, priorities, and KPI frameworks.
• Shape brand positioning, messaging, creative direction, and consumer storytelling across audiences and channels.
• Translate brand strategy into high-impact programs across campaigns, content, social, website, GTM initiatives, events and tradeshow activities.
• Partner with Creative, PR, Sales, digital agency partners, and SVP to ensure alignment, briefs, and on-time delivery.
• Build and scale the Ambassador Community (PAC) and oversee retail marketing strategy and partnerships.

Skills

Digital marketing

Content creation

Website management

Performance marketing

Brand strategy

Cross-functional leadership

Job description

PrimaLoft is seeking a strategic Brand Director to translate long-term brand ambition into clear direction, compelling storytelling, measurable campaigns, and strong cross-functional execution. This role sits at the nexus of brand strategy, voice, visual identity, partnerships, and consumer experiences, reporting to the Senior VP of Marketing.

The Director will guide brand strategy, creative direction, and priorities, driving growth as the brand expands beyond product performance into meaningful