Brand Social Media Lead: Strategy, Content & Growth

Staff Agency.com LLC (formerly Delta Hire, LLC); Miami (FL); On-site; USD 65,000 - 90,000; Full time

Job summary

Staff Agency.com LLC in Miami, FL seeks a Social Media Manager to oversee day-to-day social presence and strategic direction for multiple brands. This role sits in a family-office environment where the company owns and operates several brands, requiring hands-on content planning and client coordination.

You will manage paid social campaigns, create platform-appropriate copy, produce short-form video, analyze performance, and present insights to optimize results across Meta and TikTok.

Qualifications

• 3+ years of professional social media experience with strategy and execution.
• Portfolio showing social campaigns, short-form video, and outcomes.
• Excellent writing/editing with distinct brand voices across clients.
• Hands-on experience shooting/editing short-form video and Reels.
• Experience creating, launching, and monitoring paid campaigns on Meta and TikTok.
• Strong analytical skills to turn data into recommendations.
• Confident client-facing communication and brief development.
• Highly organized with attention to deadlines and priorities.

Responsibilities

• Create and implement social media strategies for client objectives and brands.
• Own content planning from calendar to client approval and publishing.
• Write engaging copy and scripts for short-form content.
• Generate concepts for Reels and coordinate video production as needed.
• Lead social media during client calls, share insights, and propose ideas.
• Manage community interactions: comments, messages, and escalation.
• Monitor trends, competitors, and audience behavior for growth opportunities.
• Review performance and deliver client-facing reports with actionable recommendations.
• Manage paid social promotions across Meta and TikTok, including budgeting and optimization.
• Assist with influencer collaborations and delivery coordination.

Skills

Social strategy

Content planning

Copywriting

Video editing

Analytics

Client communication

Organization

Campaign management

Brand voice

Tools

CapCut

Adobe Premiere Pro

Job description

Staff Agency.com LLC in Miami, FL seeks a Social Media Manager to oversee day-to-day social presence and strategic direction for multiple brands. This role sits in a family-office environment where the company owns and operates several brands, requiring hands-on content planning and client coordination.

You will manage paid social campaigns, create platform-appropriate copy, produce short-form video, analyze performance, and present insights to optimize results across Meta and TikTok.