Social Media Strategist — Client Growth & Brand Voice

Crossroads Professional Coaching, LLC; Baton Rouge (LA); On-site; USD 48,000 - 64,000; Full time

Benefits offered by this job

Employer-paid health insurance for the

Bonus opportunities

Job summary

Crossroads Professional Coaching, LLC seeks a hands-on Social Media Manager to own client social media strategy and content calendars. You will shoot and edit video and photo content, write copy matching each client’s brand, and drive KPI performance across Meta, LinkedIn, and TikTok.

You will also manage Crossroads' own social presence and contribute to web content as needed, meeting with clients to understand goals and deliver updates with trust and speed.

Qualifications

• Marketing background with working knowledge of core social media KPIs.
• Experience shooting video and photo content with DSLR or mirrorless cameras.
• Deep, hands-on knowledge of Meta Business Manager, Instagram, LinkedIn, and TikTok.
• Experience with at least one social media management platform.
• Strong writing background and sharp editing skills.
• Client-facing experience with good bedside manner: listen well and build trust fast.
• Self-starter who stays current on social media trends and best practices without being told to.
• Ability to work quickly and accurately, even under deadline pressure.
• Alignment with Crossroads' Christian values.

Responsibilities

• Build and own the social media strategy and monthly content calendar for each assigned client
• Shoot high-quality photo and video content using DSLR or mirrorless cameras for client social channels
• Manage client accounts across Meta Business Manager (Facebook and Instagram), LinkedIn, and TikTok
• Write, edit, schedule, and publish posts and blogs for clients
• Track social KPIs and report on performance to clients and the Marketing Director
• Use social media management platforms to schedule, publish, and monitor content
• Engage with client audiences and grow community engagement across platforms
• Own and manage Crossroads' internal social media accounts
• Assist with web content as needed
• Meet directly with clients to understand their goals, provide updates, and follow through on every project
• Handle email marketing for select clients, including newsletters and campaigns
• Support broader client marketing needs, including research and occasional grassroots marketing efforts
• Use Basecamp and Dropbox to manage projects and track time

Skills

Social media strategy

Video/photo production

Meta/Instagram/LinkedIn/TikTok

SMM platform experience

Copywriting & editing

Client-facing communication

Self-starter & deadline-driven

Trends awareness

Values alignment

Tools

Basecamp

Dropbox

Job description

Crossroads Professional Coaching, LLC seeks a hands-on Social Media Manager to own client social media strategy and content calendars. You will shoot and edit video and photo content, write copy matching each client’s brand, and drive KPI performance across Meta, LinkedIn, and TikTok.

You will also manage Crossroads' own social presence and contribute to web content as needed, meeting with clients to understand goals and deliver updates with trust and speed.