Brand Strategy and Social Media Manager

ALEXIS LAUREN; Miami (FL); On-site; USD 50,000 - 70,000; Full time

Job summary

ALEXIS LAUREN in Miami is seeking a skilled content creator with 3 years of experience in social media and marketing. The ideal candidate will manage social media strategies, including growth marketing initiatives through email and SMS campaigns.

The role requires expertise in platforms like Tik Tok and Instagram and strong graphic design skills using tools such as Canva and Adobe Suite. You'll engage with audiences and foster relationships through grassroots efforts and events.

Qualifications

• 3 years in social media, content creation and/or marketing.
• Strong understanding of Tik Tok, Instagram, and all social media platforms.
• Creative and detail-oriented self-starter.

Responsibilities

• Create all content assets from social media to website needs.
• Manage and plan all events.
• Track analytics and weekly performance.

Skills

Social media expertise

Content creation

Growth marketing

Strong communication skills

Creativity

Tools

Canva

Adobe Suite

Job description

Key Responsibilities

• Create all content assets from social media to website needs
• Create reels, before/ after’s, receive UGC content
• Growth marketing through email and SMS campaigns
• Create relationships through grassroots efforts
• Manage and plan all events
• Secure sponsors and partnerships
• Grow email and lead database
• Create influencer strategy and manage relationships

Social Media

• Lead Content Calendar, Posting, Engagement, Instagram, Tik Tok
• Stay on top of KPIs and growth strategy
• Own execution and ideas
• Track analytics and weekly performance

Graphic Design

• Create newsletters and releases
• Blog posts

Desired Experience

• 3 years in social media, content creation and/or marketing
• Must have a strong understanding of Tik Tok, Instagram and all social media platforms
• Creative and detail-oriented
• Self-starter and able to work independently
• Experience with Canva and editing tools (Adobe Suite etc)
• Ability to commute to Coral Gables and Bay Harbor Islands as needed