Brand Social Architect: Strategy & Creator Partnerships

Creative People; California; Hybrid; USD 90,000 - 150,000; Full time

Job summary

Alec’s Ice Cream in El Segundo is seeking a Social Media Lead to own strategy across Instagram, TikTok, and emerging platforms. This hybrid role reports to the Creative Director and partners with the CMO, sales, and cross-functional teams to shape how the brand shows up online.

You will build the annual, quarterly, and monthly social plans, oversee content production, manage a small team including a community manager, and run an influencer program with clear briefs and KPIs.

Qualifications

• 5–8 years in social media with consumer-brand ownership
• Experience managing a direct report, freelancers, or creators
• Track record of growing channels with strategy behind results
• Fluency with native platform analytics and scheduling tools
• Based in Los Angeles or willing to relocate; in office Tue–Thu in El Segundo

Responsibilities

• Define social strategy across Instagram, TikTok, and emerging platforms.
• Develop the social calendar and communication hierarchy with launches and partnerships.
• Oversee content production planning, budgets, and timelines aligned to launches.
• Manage the Community Manager and collaborate with Creative Director on brand voice.
• Oversee influencer/ creator program, briefs, and performance tracking.
• Provide monthly analytics readouts with actionable insights.

Job description

Alec’s Ice Cream in El Segundo is seeking a Social Media Lead to own strategy across Instagram, TikTok, and emerging platforms. This hybrid role reports to the Creative Director and partners with the CMO, sales, and cross-functional teams to shape how the brand shows up online.

You will build the annual, quarterly, and monthly social plans, oversee content production, manage a small team including a community manager, and run an influencer program with clear briefs and KPIs.