Social Media Lead: Strategy, Content & Growth

Chosen Foods; San Diego (CA); Hybrid; USD 65,000 - 90,000; Full time

Job summary

Chosen Foods LLC is seeking an Associate Social Media Manager to own and execute the brand's social strategy from calendar to content production. This hybrid role is based in San Diego, with three in-office days weekly, and requires strategic thinking to translate business goals into engaging content across platforms.

You will lead content development, collaborate with internal teams and creators, and drive performance reporting to optimize reach and engagement while shaping a cohesive brand

Qualifications

• 4+ years of professional experience managing social media for a brand, agency, or publisher.
• Experience growing engagement and community on TikTok/Instagram/Pinterest and emerging platforms.
• Experience managing social calendars, campaigns, and projects from concept through execution.
• Experience managing agency, creator, and cross-functional relationships, including briefs, feedback, timelines, and deliverables.
• Experience translating business objectives into social plans and impact.
• Strong strategic thinking with hands-on creative execution abilities (copywriting, short-form video, visual direction).
• Comfort directing shoots and working with creators to produce platform-native content.
• Experience filming UGC-style content is a plus.
• Proficiency with CapCut, Canva, Adobe Suite and analytics tools.
• Excellent communication skills; able to be playful, witty, and clear in captions and replies.

Responsibilities

• Develop and manage the overarching social media strategy and content calendar across platforms.
• Lead concepting and production of social-first content with internal teams, agencies, and creators.
• Monitor cultural trends and translate insights into timely brand campaigns and posts.
• Manage day-to-day community management and brand-right engagement.
• Own weekly, monthly and quarterly social performance reporting with insights and recommendations.
• Collaborate with Brand, Creative, Innovation, and eComm teams to amplify campaigns.
• Evolve the Chosen Foods brand voice across social platforms.
• Stay ahead of platform updates and best practices to elevate presence.
• Manage relationships with UGC creators and external partners, including briefs and timelines.
• Balance multiple priorities while adapting to trends and consumer behavior.

Skills

Social strategy

Content calendar

Audience engagement

Strategic thinking

Copywriting

Video editing basics

Collaboration

Communication

Tools

CapCut

Canva

Adobe Creative Suite

Analytics tools

Job description

Chosen Foods LLC is seeking an Associate Social Media Manager to own and execute the brand's social strategy from calendar to content production. This hybrid role is based in San Diego, with three in-office days weekly, and requires strategic thinking to translate business goals into engaging content across platforms.

You will lead content development, collaborate with internal teams and creators, and drive performance reporting to optimize reach and engagement while shaping a cohesive brand