Director, Social Care & Reputation Strategy

The Aspen Group; Chicago (IL); On-site; USD 145,000 - 165,000; Full time

Benefits offered by this job

PTO

Health insurance

Dental

Vision

401(k) match

Job summary

The Aspen Group (TAG) seeks a Director, Social Care to own social listening, community management, and online reputation strategy across TAG's brands. You will lead the managers and associates who execute that work and collaborate with content and paid media teams on brand voice and campaigns.

This highly visible role connects to brand reputation, patient and candidate experience, and enterprise risk, serving as the senior escalation point for crises surfaced through social and reviews.

Qualifications

• Bachelor’s degree in marketing, communications, or related field.
• 7+ years in social media or digital reputation management with 3+ years in people leadership.
• Experience building/social listening for multi-brand, multi-location organizations.
• Knowledge of Sprout Social, Birdeye, Meltwater and platform analytics tools.
• Experience with crisis escalation protocols and cross-functional collaboration.

Responsibilities

• Own social listening, community management, and reputation strategy across TAG brands.
• Lead managers and associates, hire, coach, and manage performance.
• Define crisis escalation protocol; partner with brand teams to maintain consistent voice.
• Provide training, playbooks, and content tagging for campaigns and promos.
• Report sentiment, engagement, and reputation trends to senior leadership.
• Collaborate with Marketing, HR, Operations, PR/Communications, and Legal to resolve issues.

Skills

Social strategy

People leadership

Crisis management

Analytics

Cross-functional collaboration

Education

B.A. or B.S. in marketing or communications

Tools

Sprout Social

Birdeye

Meltwater

Google Analytics

Meta Insights

LinkedIn Analytics

Job description

The Aspen Group (TAG) seeks a Director, Social Care to own social listening, community management, and online reputation strategy across TAG's brands. You will lead the managers and associates who execute that work and collaborate with content and paid media teams on brand voice and campaigns.

This highly visible role connects to brand reputation, patient and candidate experience, and enterprise risk, serving as the senior escalation point for crises surfaced through social and reviews.