Brand / Product Manager

Abbott Laboratories; Chicago (IL); On-site; USD 99,000 - 199,000; Full time

Benefits offered by this job

Health insurance

Retirement plan

Tuition reimbursement

Job summary

Abbott Laboratories in the Chicago area is seeking a Brand/Product Manager to drive the Infectious Disease portfolio. You will partner with global teams to shape strategy, guide development, and deliver compelling customer value.

The role requires a Bachelor's degree and 5+ years of product marketing/brand marketing in healthcare, plus experience in go-to-market planning, product launches, and cross-functional leadership.

Qualifications

• Bachelor’s degree in business, life sciences, engineering, or related field.
• 5+ years of product marketing/brand marketing in healthcare or medical products.
• Experience in product management/development and launch, including go-to-market planning.
• Experience creating marketing materials content.
• Strong presentation and communication skills, strategic planning, and market analysis.
• Demonstrated leadership and stakeholder collaboration.
• Learnability and ability to quickly master new topics.

Responsibilities

• Support global product strategy, development, and commercialization of Infectious Disease products.
• Develop a global marketing plan to position product lines and assist elimination goals.
• Collaborate on global marketing initiatives to grow business including strategy and roadmap.
• Serve as product/market expert on positioning, claims, and competitive information.
• Provide direction on user needs and product requirements from market research.
• Lead portfolio planning and cross-functional timing with R&D and other teams.
• Create sales tools, training materials, and field communications to support sales.
• Ensure launch and post-launch success with global teams.

Skills

5+ years of product marketing/brand

Go-to-market planning

Product management/development

Content creation for marketing

Presentation and communication

Strategic planning

Leadership without authority

Cross-functional collaboration

Learning agility

Education

Bachelor’s degree in business, life sciences, engineering, or related technical discipline

Job description

Brand/Product Manager

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:

• Career development with an international company where you can grow your dream career
• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Our diagnostic solutions are used in hospitals, laboratories, and clinics around the globe. The crucial information derived from our tests, instruments and informatics systems are often the first step in patient care decision making for hundreds of health conditions from heart attacks to blood disorders to infectious diseases and cancers.

Our location in Chicago, IL or Lake Forest, IL currently has an opportunity for a Brand/ Product Manager. The Brand/Product Manager role supports the development and management of a successful, sustainable Infectious Disease franchise, ensuring delivery of exceptional customer value and business targets. This individual acts as a subject matter expert on our products/solutions and manages the product area day-to-day in line with the global marketing plan and in collaboration with global area teams. They proactively identify new opportunities to grow and differentiate the franchise and collaborates across the organization to effectively develop and launch new products and solutions on-time and on-budget.

Must be able to travel up to 25%

What You’ll Work On

• Support the global product strategy, product development and commercialization of products in the Infectious Disease portfolio
• Creatively build a global marketing plan to position our product lines to help countries achieve elimination goals
• Collaborate on the execution of global marketing initiatives to grow our business including global product and portfolio strategy and roadmap; championing product development; formulating launch, marketing, and sales strategies; and providing on-market support.
• Serve as product/market expert related to product positioning, claims, competitive information, product performance, etc.
• Provide direction on user needs and product requirements based on insights generated from market research, customer input, internal stakeholder feedback, etc.
• Participate in strategic planning initiatives such as portfolio management process and long- range strategic planning.
• Provide leadership and direction to R&D and support organizations throughout product development cycle (e.g., trade-off analysis across customer, financial and timeline impacts).
• Develop sales tools (literature, brochures, website, and all media), training materials, and field sales and customer communications to support sales and the customer and address any product line issues.
• Ensure launch and post-launch success by providing support to global commercial organizations and on-market teams.

Required Qualifications

• Bachelor’s degree in business, life sciences, engineering, or related technical discipline.
• 5+ years of product marketing/brand marketing experience in healthcare or medical products
• Experience in product management/development and launch, including go-to-market planning.
• Experience in developing compelling content for marketing materials.
• Strong presentation & communication skills, strategic planning, critical thinking, decision-making capabilities, and analysis of market conditions.
• Demonstrated leadership skills with ability to influence others without authority.
• Demonstrated collaboration skills with ability to build alignment across variety of stakeholders.
• Demonstrated learning agility with ability to quickly master new topic areas.

Preferred Qualifications

• IVD experience, in Clinical Chemistry or laboratory highly preferred.
• Prior experience working within the diagnostics field is strongly preferred.

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

The base pay for this position is $99,300.00 – $198,700.00. In specific locations, the pay range may vary from the range posted.