Brand / Product Manager

Thornton Tomasetti; Chicago (IL); On-site; USD 87,000 - 173,000; Full time

Benefits offered by this job

Medical coverage

Retirement plan

Tuition reimbursement

Education benefit

Diversity & inclusion

Job summary

Abbott is a global healthcare leader seeking a Brand/Product Manager to support the Infectious Disease portfolio. You will help develop and execute a world-wide marketing strategy, collaborate with cross-functional teams, and lead product lifecycle activities from concept through launch and on-market support.

Ideal candidates have 5+ years in healthcare product marketing, strong content creation skills, and proven leadership.

Qualifications

• Bachelor’s degree in business, life sciences, engineering, or related technical discipline.
• 5+ years of product marketing/brand marketing experience in healthcare or medical products.
• Experience in product management/development and launch, including go-to-market planning.
• Experience in developing compelling content for marketing materials.
• Strong presentation & communication skills, strategic planning, critical thinking, and analysis of market conditions.

Responsibilities

• Support the global product strategy, development and commercialization of products in the Infectious Disease portfolio.
• Creatively build a global marketing plan to position product lines to help countries achieve elimination goals.
• Collaborate on the execution of global marketing initiatives to grow our business including global product and portfolio strategy and roadmap; championing product development; formulating launch, marketing, and sales strategies; and providing on-market support.
• Serve as product/market expert related to product positioning, claims, competitive information, product performance, etc.
• Provide direction on user needs and product requirements based on insights from market research and stakeholder feedback.
• Participate in strategic planning initiatives such as portfolio management and long-range planning.
• Provide leadership to R&D and support organizations throughout product development cycle.
• Develop sales tools, training materials, and field communications to support sales and address product issues.
• Ensure launch and post-launch success by providing support to global commercial organizations and on-market teams.

Skills

Brand marketing

Product management

Communication skills

Leadership ability

Education

Bachelor's degree

Job description

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 122,000 colleagues serve people in more than 160 countries. JOB DESCRIPTION: Brand/Product Manager Working at Abbott At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:

• Career development with an international company where you can grow your dream career
• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology. Our diagnostic solutions are used in hospitals, laboratories, and clinics around the globe. The crucial information derived from our tests, instruments and informatics systems are often the first step in patient care decision making for hundreds of health conditions from heart attacks to blood disorders to infectious diseases and cancers. Our location in Chicago, IL or Lake Forest, IL currently has an opportunity for a Brand/Product Manager.

The Brand/Product Manager role supports the development and management of a successful, sustainable Infectious Disease franchise, ensuring delivery of exceptional customer value and business targets. This individual acts as a subject matter expert on our products/solutions and manages the product area day-to-day in line with the global marketing plan and in collaboration with global area teams. They proactively identify new opportunities to grow and differentiate the franchise and collaborates across the organization to effectively develop and launch new products and solutions on-time and on-budget. Must be able to travel up to 25%.

What You’ll Work On

• Support the global product strategy, product development and commercialization of products in the Infectious Disease portfolio
• Creatively build a global marketing plan to position our product lines to help countries achieve elimination goals
• Collaborate on the execution of global marketing initiatives to grow our business including global product and portfolio strategy and roadmap; championing product development; formulating launch, marketing, and sales strategies; and providing on-market support.
• Serve as product/market expert related to product positioning, claims, competitive information, product performance, etc.
• Provide direction on user needs and product requirements based on insights generated from market research, customer input, internal stakeholder feedback, etc.
• Participate in strategic planning initiatives such as portfolio management process and long- range strategic planning.
• Provide leadership and direction to R&D and support organizations throughout product development cycle (e.g., trade-off analysis across customer, financial and timeline impacts).
• Develop sales tools (literature, brochures, website, and all media), training materials, and field sales and customer communications to support sales and the customer and address any product line issues.
• Ensure launch and post-launch success by providing support to global commercial organizations and on-market teams.

Required Qualifications

• Bachelor’s degree in business, life sciences, engineering, or related technical discipline.
• 5+ years of product marketing/brand marketing experience in healthcare or medical products
• Experience in product management/development and launch, including go-to-market planning.
• Experience in developing compelling content for marketing materials.
• Strong presentation & communication skills, strategic planning, critical thinking, decision-making capabilities, and analysis of market conditions.
• Demonstrated leadership skills with ability to influence others without authority.
• Demonstrated collaboration skills with ability to build alignment across variety of stakeholders.
• Demonstrated learning agility with ability to quickly master new topic areas.

Preferred Qualifications

• IVD experience, in Clinical Chemistry or laboratory highly preferred.
• Prior experience working within the diagnostics field is strongly preferred.

Abbott is an Equal Opportunity Employer, committed to employee diversity.

The base pay for this position is $86,700.00 - $173,300.00 In specific locations, the pay range may vary from the range posted.

JOB FAMILY: Product Management DIVISION: CRLB Core Lab LOCATION: United States > Chicago : Willis Tower Building 233 S Wacker Dr. ADDITIONAL LOCATIONS: United States > Lake Forest : CP01 WORK SHIFT: Standard TRAVEL: Yes, 25 % of the Time MEDICAL SURVEILLANCE: Not Applicable

Significant Work Activities: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday) Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans. EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf Abbott is about the power of health. For more than 135 years, Abbott has been helping people reach their potential - because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 160 countries, we create new solutions - across the spectrum of health, around the world, for all stages of life. Whether it’s next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health. The people of Abbott come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well-being of millions of people. They push the boundaries to help manage and treat some of life’s greatest health challenges. We invite you to explore opportunities at Abbott, to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.