Product Marketing Manager

Thornton Tomasetti; Lake Forest (IL); On-site; USD 99,000 - 199,000; Full time

Benefits offered by this job

Free medical coverage

Strong retirement plan

Tuition reimbursement

FreeU education benefit

Job summary

Abbott seeks a Product Marketing Manager, Sexual Health, to drive the global marketing strategy for a suite of molecular diagnostics products. You will maintain worldwide product expertise, evaluate market sizes and trends, and align with regulatory needs to support new development and product launches.

You will partner with global teams to build marketing plans, lead cross-functional efforts, and ensure successful commercialization and market expansion in a dynamic healthcare environment.

Qualifications

• Bachelor's degree in Business Administration or Marketing or equivalent experience.
• 3+ years of financial skills, market analysis and communication.
• 2+ years of product launch experience.
• 3+ years of analytical and communication skills.
• 2+ years of understanding technical and scientific information.
• 3+ years of regulatory understanding.

Responsibilities

• Maintain worldwide market expertise for products and franchises, including competitor products and market trends.
• Develop and update annual marketing plans with segmentation and targeting.
• Create strategies for new product commercialization and market share growth.
• Assess new markets to support BD and R&D.
• Support sales training, marketing campaigns, CRM, and KOL management.
• Collaborate with global peers to build brand and meet business goals.
• Ensure cross-functional alignment across HQ and Regions.

Skills

Bachelor's Degree

Financial skills

Market analysis

Product launch

Analytical skills

Written and oral communication

Regulatory understanding

Influence and motivate

Education

Bachelor's Degree in Business Administration or Marketing

MBA preferred

Tools

CRM

Job description

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life‑changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 122,000 colleagues serve people in more than 160 countries.

Working at Abbott At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life.

You’ll also have access to:

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with a high employer contribution.
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit – an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

This position works out of our office in Lake Forest, IL location in the Abbott Molecular, Diagnostics Division. We’re empowering smarter medical and economic decision‑making to help transform the way people manage their health at all stages of life. Every day, more than 10 million tests are run on Abbott’s diagnostics instruments, providing lab results for millions of people.

As the Product Marketing Manager, Sexual Health, you will be working on highly visible projects within the molecular diagnostics business unit and will be responsible for driving execution of the global product marketing strategy for a suite of products. The Product Marketing Manager shall maintain worldwide product expertise for products and franchises, including market sizes/trend share, customer needs and targeting, product performance, benefits, weaknesses, and positioning. The person hired in this role will also provide ongoing support of new product development including customer requirements definition, product concept validation, financial analysis, and securing Business Unit alignment.

What You’ll Work On

• Maintain worldwide market expertise for products and franchises, including in‑depth knowledge of competitor products and strategies, market trends and dynamics, market/franchise critical success factors, and customer needs.
• Develop and update annual marketing plans/strategies including market analysis, customer segmentation and targeting, product positioning, competitive assessments, and SWOT or other situation assessments.
• Create and develop strategies for new product commercialization and driving share capture for existing products.
• Assess new markets and opportunities in support of BD and R&D.
• Downstream product strategies may include supporting sales training, marketing campaigns, digital and paid media, CRM, and KOL management.
• Partner with global peers and in‑market experts to build the brand to achieve business goals.
• Ensure alignment of cross‑functions at Headquarters and Regions to insight direction.
• Liaison effectively with global stakeholders, both at Headquarters and in the Regions, in a matrix organizational design to bring plans to fruition.

Required Qualifications

• Bachelor’s Degree (± 16 years) in Business Administration or marketing with an equivalent combination of education and work experience.
• At least 3 years of substantial financial skills, market analysis and advanced communication skills.
• At least 2 years of knowledge/ability to develop and execute a product launch.
• At least 3 years of strong analytical skills as well as written and oral communication skills.
• At least 2 years of experience being able to understand technical and scientific information.
• At least 3 years of understanding and complying with Regulatory requirements.
• Must be able to influence and motivate individuals from sales, marketing, and other functional areas to drive product sales.
• Must be able to complete multiple projects simultaneously with tight deadlines.

Preferred Qualifications

• MBA strongly preferred.
• 3+ Years in product management or brand marketing (upstream and/or downstream) with preferably 2 years in global marketing or area marketing.
• Experience working in health care/med device organizations.
• Previous experience in product commercialization, marketing campaign development, customer segmentation.
• Development of agency briefs, agency management.
• Excellent presentation skills and comfortable with presenting to Sr. Leadership Sales experience.

The base pay for this position is $99,300.00 – $198,700.00. In specific locations, the pay range may vary from the range posted.

JOB FAMILY: Product Management
DIVISION: AMD Molecular
LOCATION: United States > Lake Forest : J55
ADDITIONAL LOCATIONS:
WORK SHIFT: Standard
TRAVEL: Yes, 10 % of the Time
MEDICAL SURVEILLANCE: Not Applicable
SIGNIFICANT WORK ACTIVITIES: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)

Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.

EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf

EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf

Abbott is about the power of health. For more than 135years, Abbott has been helping people reach their potential— because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 160 countries, we create new solutions— across the spectrum of health, around the world, for all stages of life. Whether it’s next‑generation diagnostics, life‑changing devices, science‑based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health. The people of Abbott come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well‑being of millions of people. They push the boundaries to help manage and treat some of life’s greatest health challenges. We invite you to explore opportunities at Abbott, to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life.

Connect with us at abbott.com, on LinkedIn at https://www.linkedin.com/company/abbott-/, and on Facebook at https://www.facebook.com/AbbottCareers.

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