Brand & Product Communications Leader

REI; Seattle (WA); On-site; USD 98,000 - 157,000; Full time

Benefits offered by this job

Employee discount

Health benefits

Retirement savings plan

Paid time off

Job summary

REI Co-op in Seattle, WA is seeking a Manager, Brand and Product Communications to lead the brand narrative and product communications strategy. You will guide storytelling across earned and owned channels, elevate product expertise, and strengthen member connections as part of a connected communications approach.

You will build and coach a team of communicators, collaborating with Marketing, Merchandising, Membership, and Corporate Communications to advance REI’s brand and business goals within

Qualifications

• 7+ years of experience in brand or consumer communications or related field.
• Proven ability to lead and develop a team.
• Strong storytelling, strategic planning, and executive-level communication skills.
• Experience securing national media coverage or working with national journalists.

Responsibilities

• Lead, coach, and develop a high-performing team responsible for brand communications, product storytelling, editorial content, and earned media engagement.
• Establish vision, priorities, and operating rhythm aligned to enterprise goals.
• Provide strategic storytelling across campaigns, product launches, partnerships, and cultural moments.
• Collaborate with Marketing, Merchandising, Membership, and Corporate Communications leaders.
• Stay connected to media, culture, consumer behavior, and outdoor industry trends.
• Drive alignment of brand, product, and editorial storytelling across channels.

Skills

Brand communications

Leadership

Storytelling

Media relations

Strategic planning

Education

Bachelor's degree or equivalent experience

Job description

REI Co-op in Seattle, WA is seeking a Manager, Brand and Product Communications to lead the brand narrative and product communications strategy. You will guide storytelling across earned and owned channels, elevate product expertise, and strengthen member connections as part of a connected communications approach.

You will build and coach a team of communicators, collaborating with Marketing, Merchandising, Membership, and Corporate Communications to advance REI’s brand and business goals within