Brand & Product Communications Leader

Recreational Equipment, Inc.; Seattle (WA); In loco; USD 98.000 - 157.000; Tempo pieno

Descrizione del lavoro

REI Co-op in Seattle seeks a Manager, Brand and Product Communications to lead strategy and execution that strengthen REI’s brand and deepen member connections. You will guide a team responsible for brand storytelling, product communications, and earned media, translating initiatives into clear narratives.

You will collaborate across Marketing, Merchandising, Membership, and Corporate Communications to ensure a consistent external voice and a culture-forward approach to outdoor storytelling.

Competenze

• 7+ years in brand or consumer communications, including supervision.
• Experience securing national media coverage and building relationships with national journalists.
• Strong storytelling and business skills, with experience connecting communications programs to audience engagement and business outcomes.
• Experience communicating products, services, or technical expertise to consumer audiences.
• Demonstrated judgment in decision‑making and working relationships, with emotional intelligence in interactions, negotiations, and communications.
• Ability to manage deadlines, changing conditions, and multiple priorities.
• Experience developing and managing budgets and allocating resources.
• Experience advising and influencing senior executives.
• Excellent written, verbal, and group presentation skills.
• Leadership and supervisory experience in a complex organization, including experience developing, mentoring, and supporting employees.

Mansioni

• Lead, coach, and develop a high-performing team responsible for brand communications, product storytelling, editorial content, and earned media engagement.
• Establish a clear vision, priorities, and operating rhythm for the team aligned to enterprise goals.
• Bring a clear strategic perspective and effective storytelling instincts to identify the stories that matter most.
• Build trust and collaborate with leaders across Marketing, Merchandising, Membership, Co‑op Brands, and Corporate Communications.
• Foster curiosity, creativity, accountability, and continuous learning.
• Inspire storytelling that advances the co‑op’s mission and strengthens relationships with members and customers.
• Lead proactive communications for major campaigns, partnerships, product launches, category initiatives, and business moments.

Conoscenze

Brand communications

Leadership

Storytelling

Media relations

Budget management

Formazione

College degree or equivalent

Descrizione del lavoro

REI Co-op in Seattle seeks a Manager, Brand and Product Communications to lead strategy and execution that strengthen REI’s brand and deepen member connections. You will guide a team responsible for brand storytelling, product communications, and earned media, translating initiatives into clear narratives.

You will collaborate across Marketing, Merchandising, Membership, and Corporate Communications to ensure a consistent external voice and a culture-forward approach to outdoor storytelling.