Brand PR Director - Earned-First Growth Architect

Mars Incorporated; Chicago (IL); On-site; USD 154,000 - 211,000; Full time

Benefits offered by this job

Company bonus

Mars University

401k plan

Paid time off

Job summary

Mars Incorporated is seeking a Brand PR Director for Mars Snacking North America to lead earned-first brand communications across iconic brands such as M&M'S®, SNICKERS®, SKITTLES®, and EXTRA®. You will shape strategy, oversee earned media, partnerships, storytelling, and executive visibility to elevate reputation and consumer engagement.

The role requires 10+ years in consumer brand communications, strong leadership, agency management, cross-functional collaboration, and willingness to

Qualifications

• Bachelor's degree in communications, marketing, journalism or associated profession is required, or the equivalent combination of education, training and experience.
• 10+ years of strong communications and leadership capabilities for consumer-facing brands, with a proven track record of delivering earned-first, integrated communications strategies that outperform KPIs.
• Understanding of and experience in developing reputation-driving strategies and programs tied to consumer brands.
• Expertise in brand communications and navigating the consumer media and social landscape.
• Experience with strategic agency management, including scoping, contracting, and success measurement.
• Proven success in leading communications across multiple brands and portfolio is preferred.
• Influencing without direct authority to motivate teams and challenge 'status quo' at all levels within the business to achieve shared objectives.
• Knowledge of Retail, Paid Media, Influencer, Social, and CP channel management is critical for cross functional project management.
• Digital-first mindset and understanding of the consumer media landscape.
• Line management experience to help lead through sometimes-ambiguous setting, with the ability to adapt quickly.
• Ability to travel.

Responsibilities

• Drive the strategic direction and execution of brand PR, sponsorships, and earned-first communications that support Confectionary's growth ambitions.
• Identify cultural conversations, media moments, and relevant voices to increase brand awareness and relevancy with today's consumers.
• Unify external brand communications, including earned media, key brand moments, and portfolio wide campaigns.
• Ensure consistent brand messaging across consumer, corporate, and Associate-facing platforms.
• Develop and maintain messaging architecture for confectionary brands, including core narratives, tone-of-voice, and proof points.
• Serve as the earned media expert across the brands' integrated agency teams (IAT) and internal cross-functional forums.

Job description

Mars Incorporated is seeking a Brand PR Director for Mars Snacking North America to lead earned-first brand communications across iconic brands such as M&M'S®, SNICKERS®, SKITTLES®, and EXTRA®. You will shape strategy, oversee earned media, partnerships, storytelling, and executive visibility to elevate reputation and consumer engagement.

The role requires 10+ years in consumer brand communications, strong leadership, agency management, cross-functional collaboration, and willingness to