Brand & Performance Copy Lead

ICIMS - Lutron Electronics Company, Inc; Conshohocken (Montgomery County); On-site; USD 110,000 - 160,000; Full time

Job summary

Lutron Electronics Company, Inc seeks a Copywriting Team Manager to lead the Communications team's copy strategy at the Conshohocken, PA office. You will guide brand and performance messaging across the customer journey, ensuring clarity, relevance, and measurable impact on brand equity and conversions.

The role blends storytelling with data-driven optimization, mentoring writers, and collaborating with design, product, and marketing to deliver cohesive, high-impact experiences.

Qualifications

• 12 years of copywriting experience across brand and performance marketing.
• 5+ years leading writers and managing editorial workflows.
• Experience with paid media, web, email, and CRM.
• Familiarity with using performance data, audience insights, SEO principles, and digital best practices to improve copy.

Responsibilities

• Lead brand and performance copy across campaigns and touchpoints.
• Develop narratives balancing storytelling with technical accuracy and conversion.
• Oversee copy across integrated campaigns, digital and physical experiences.
• Partner with marketing to optimize copy for engagement and ROI through testing.
• Translate complex technical concepts into clear, customer-focused messaging.

Skills

Copywriting

Leadership

Cross-functional collaboration

Digital marketing

SEO

Project management

Education

Bachelor's degree

Tools

Design software

Project management tools

Job description

Lutron Electronics Company, Inc seeks a Copywriting Team Manager to lead the Communications team's copy strategy at the Conshohocken, PA office. You will guide brand and performance messaging across the customer journey, ensuring clarity, relevance, and measurable impact on brand equity and conversions.

The role blends storytelling with data-driven optimization, mentoring writers, and collaborating with design, product, and marketing to deliver cohesive, high-impact experiences.