Brand Partnerships Marketing Manager

Orlando City SC; Orlando (FL); On-site; USD 70,000 - 110,000; Full time

Job summary

Orlando City SC is seeking a Brand Alliances Marketing Manager to oversee partner accounts, activate assets, and develop programs aligned with partner objectives. You will build strong relationships, identify upsell opportunities, and lead renewal strategies across a range of marketing initiatives and events.

You will collaborate with the Legal and senior leadership during renewals, manage budgets, and coordinate across Creative, Ticketing, Marketing, Social/Digital, IT, Community, and HR to

Qualifications

• Bachelor's degree in sport management, business, marketing, or related field.
• At least three years of partnership marketing and activation experience.
• Sales experience is a plus.
• Strong written, verbal, and presentation skills.
• Experience managing multiple accounts and balancing priorities.
• Experience in the Florida market preferred.

Responsibilities

• Deliver exceptional service and build relationships with partner contacts at all levels.
• Oversee asset delivery for partner accounts and understand each partner's business to identify opportunities.
• Advance marketing objectives through partner activations (tickets, inventory, retail, events, community outreach).
• Identify upsell opportunities and propose strategic ideas aligned with partner objectives.
• Lead renewal processes with senior leadership to strengthen relationships.
• Manage budgets, invoices, and quarterly expenses for assigned partners.
• Lead annual planning sessions and coordinate cross-functional support across Orlando City SC and Orlando Pride.
• Coordinate cross-functional teams to support partner programs and ensure brand integrity across assets.

Skills

Strategic thinking

Effective communication

Presentation skills

Account management

Analytical skills

Team collaboration

Education

Bachelor's degree in sport management, business, marketing, or related field

Job description

Orlando City SC is seeking a Brand Alliances Marketing Manager to oversee partner accounts, activate assets, and develop programs aligned with partner objectives. You will build strong relationships, identify upsell opportunities, and lead renewal strategies across a range of marketing initiatives and events.

You will collaborate with the Legal and senior leadership during renewals, manage budgets, and coordinate across Creative, Ticketing, Marketing, Social/Digital, IT, Community, and HR to