Sr. Product Manager - Growth

iHerb Inc.; California, Northern (MO, KY); Hybrid; USD 177,000 - 220,000; Full time

Job summary

iHerb Inc. is seeking a Senior Product Manager – Growth to own the strategy, experimentation roadmap, and execution of growth initiatives across iHerb’s B2C ecommerce experiences.

This role drives improvements in acquisition, engagement, conversion, retention, and lifetime value across web, app, and owned channels. This is a remote-friendly role where you will identify friction, run high-velocity experiments, and partner with Engineering, Marketing, Data, and Analytics to optimize the customer

Qualifications

• Proven track record of driving growth in a B2C e-commerce or marketplace.
• Expertise in A/B testing and multivariate experimentation.
• Proficiency in data analysis with tools like Google Analytics and SQL.
• Strong collaboration with Engineering, Design, Marketing, and Data teams.
• Experience working in an Agile/Scrum development process.

Responsibilities

• Own end-to-end growth strategy and CRO initiatives across web, app, and channels.
• Design, deploy, and analyze A/B tests to improve funnel metrics.
• Collaborate with Engineering to build scalable growth features.
• Partner with Marketing to align paid/organic traffic with high-converting experiences.
• Define and track North Star metrics with Data & Analytics.
• Lead growth squads and manage backlogs and sprints for rapid shipping.
• Communicate results and tradeoffs to executives and stakeholders.
• Partner with Marketing to enable personalization and lifecycle marketing through technology.

Skills

Agile/Scrum

A/B testing

Data analysis

Cross-functional

UX/UI awareness

Communication

API integration

Education

Bachelor's Degree

Tools

Google Analytics

SQL

APIs

Job description

Remote, California, United States of America Technology R106773 Posted 10/07/2026

For A Better You
At iHerb, we believe that living a healthy and balanced life should be easy and accessible to everyone. As a team member, we’ll empower you to live this promise each day as you make a truly global impact in your career.
We constantly strive for innovation, while transforming and improving the online shopping experience for our customers. We believe that individually we are incredible, but when we come together, our growth is infinite. In an industry that is constantly evolving, we are on a mission to make an impact on the global market, and the individual and collaborative efforts of our people are paramount to helping us succeed.
Whether you work in one of our logistics centers, technology hubs, corporate offices or even from home, your role at iHerb will take you beyond what’s expected, turning challenge into change. If you're ready for it, we want you to join our team. Get started now.

Job Summary:

The Senior Product Manager – Growth will own the strategy, experimentation roadmap, and execution of growth initiatives across iHerb’s B2C ecommerce experience. This role is accountable for driving measurable improvements in acquisition, engagement, conversion, retention, and lifetime value across web, app, and owned marketing channels.

This is a hands-on role where you will be responsible for identifying friction in the customer journey and run high velocity experiments to optimize the funnel. You are a "full-stack" growth thinker who understands how to use data and insights to unlock revenue and customer value at scale.

Job Expectations:

Own the end-to-end strategy for growth initiatives, focusing on conversion rate optimization (CRO), referral loops, and retention mechanics.

Identify, prioritize, and execute high-impact growth opportunities across ecommerce surfaces and owned channels.

Translate business goals into clear product requirements, participate in agile development processes, including backlog prioritization, sprint planning, and reviews.

Design, deploy, and analyze A/B and multivariate tests across web and app platforms to improve key funnel metrics.

Work closely with Engineering to build scalable growth features and with Marketing to align paid/organic traffic with high-converting product experiences.

Partner with Data and Analytics to define and track North Star metrics and leading indicators

Lead a dedicated or cross-functional growth squad, managing backlogs and sprints with a high velocity of shipping.

Clearly communicate results, learnings, and tradeoffs to executive and cross-functional stakeholders

Act as a strategic partner to Marketing, enabling personalization, lifecycle marketing, content operations, and experimentation through technology.

Knowledge, Skills, and Abilities

Required:

• Proven track record of driving "move the needle" results in a B2C e-commerce or marketplace environment.


• Expertise in A/B testing and multivariate experimentation to drive data-driven decision-making.


• Proficiency in data analysis and interpretation, with experience using tools like Google Analytics, SQL, or similar.


• Comfort working with Engineers on APIs, tracking pixels, and data schemas to ensure clean attribution and event logging.


• Excellent communication skills with the ability to translate technical concepts to non-technical stakeholders.


• Ability to work effectively with Engineering, Design, Marketing, and Data in fast-moving, cross-functional teams.


• Solid understanding of APIs, event-driven architectures, data flows, and system integrations.


• Customer-first and outcomes-driven mindset.


• Experience in defining and managing product roadmaps and prioritizing features based on business impact and customer value.


• Strong understanding of UX/UI principles and best practices, with the ability to contribute to design discussions and wireframing.


• Experience working in an Agile/Scrum development process.

Preferred:

• Direct experience optimizing international e-commerce funnels


• Background in SEO-driven product growth or referral program management.


• Experience supporting international or multi-brand e-commerce platforms.

Experience Requirements:

Generally requires seven (7) or more years of Product Management or Product Ownership experience within a consumer software, e-commerce, or platform-focused environment.

Education Requirements:

Bachelor’s Degree required. A Computer Science, Engineering, Information Systems, or similar technical degree is preferred.

#LI-JC1

Compensation:

The expected salary range for this role is &177,000.00 - $220,000.00 USD. The actual base pay offered will be determined by factors such as the candidate's relevant experience, education, geographic location, and internal equity.

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.