Brand Partnerships Director - Growth & Impact

Barry; New York (NY); On-site; USD 140,000 - 150,000; Full time

Job summary

Barry’s is seeking a Senior Director of Brand Partnerships to lead the day-to-day strategy, growth, and execution of the Brand Partnerships function. This role drives partnership revenue, develops innovative brand collaborations, and leads a high-performing team delivering best-in-class partner experiences.

The Senior Director will oversee partnership sales, account management, and activation while identifying new business opportunities that enhance Barry's brand, deepen client engagement, and

Qualifications

• 10+ years of progressive experience in brand partnerships, sponsorship sales, business development, strategic alliances, or integrated marketing.
• 5+ years of leadership experience managing and developing high-performing teams.
• Proven experience owning multimillion-dollar partnership portfolios and exceeding sales targets.
• Extensive experience negotiating complex partnership agreements with national and global brands.
• Experience leading cross-functional partnership activations across marketing, digital, retail, operations, events, and creative teams.
• Strong forecast, CRM reporting and analytics background.
• Experience presenting strategies and revenue forecasts to executives.
• Experience managing budgets and resource planning.
• Experience developing scalable processes and operational efficiencies.
• Experience supporting partnerships across multiple markets is preferred.

Responsibilities

• Develop and execute the annual Brand Partnerships strategy aligned with company revenue objectives and marketing priorities.
• Own the partnership sales pipeline, forecasting, and commercial performance, ensuring achievement of annual revenue targets.
• Identify new partnership categories, emerging trends, and business opportunities that support Barry's continued growth.
• Build customized partnership opportunities that create long-term value for both Barry's and our partners.
• Establish and monitor KPIs to evaluate partnership performance, identify areas for optimization, and maximize return on investment.
• Lead the full partnership sales lifecycle, including prospecting, relationship development, proposal creation, contract negotiations, and renewals.
• Build and maintain a strong pipeline of qualified partnership opportunities through strategic outreach, networking, and industry relationships.
• Negotiate high-value partnership agreements while ensuring alignment with Barry's brand standards and commercial objectives.
• Collaborate with executive leadership on enterprise-level partnership opportunities and strategic negotiations.

Skills

Brand partnerships

Sponsorship sales

Business development

Strategic alliances

Integrated marketing

Leadership

Cross-functional leadership

Forecasting & analytics

Tools

CRM systems

Sales forecasting tools

Job description

Barry’s is seeking a Senior Director of Brand Partnerships to lead the day-to-day strategy, growth, and execution of the Brand Partnerships function. This role drives partnership revenue, develops innovative brand collaborations, and leads a high-performing team delivering best-in-class partner experiences.

The Senior Director will oversee partnership sales, account management, and activation while identifying new business opportunities that enhance Barry's brand, deepen client engagement, and