Brand Partnerships Creative Strategist — Equity

Substack; New York (NY); On-site; USD 130,000 - 170,000; Full time

Job summary

Substack is seeking a Brand Creative Strategist to shape sponsorships by turning brand goals into live campaigns with creators and publishers on Substack. This founding role on a small team invites you to write the frameworks that define our approach.

You will craft culture-defining ideas, match brands with creators, own pre-sale proposals, and drive campaigns end-to-end, collaborating with clients, agencies, and our internal team.

Qualifications

• 5+ years in creative strategy, branded content, or content strategy.
• Portfolio of campaign ideas you've taken from concept to live work.
• Experience with the brand RFP process and writing proposals that win.
• Strong writing and the ability to manage several campaigns at once.
• Familiarity with creator brand deals, contracts is a plus.

Responsibilities

• Craft creative, culture-defining ideas for brands that feel native to Substack.
• Match brands with the right creators and publications based on audience and voice.
• Own the creative side of pre-sale: read briefs, build proposals, respond to feedback.
• Run campaigns from idea through execution, align brand, publisher, and team.
• Participate in client/agency calls to sharpen brand goals into pitch materials.
• Manage campaign reporting and metrics reports.
• Observe platform trends and feed insights into next ideas.

Skills

Creative strategy

Campaign ideas

Project management

Writing

Branded content

Job description

Substack is seeking a Brand Creative Strategist to shape sponsorships by turning brand goals into live campaigns with creators and publishers on Substack. This founding role on a small team invites you to write the frameworks that define our approach.

You will craft culture-defining ideas, match brands with creators, own pre-sale proposals, and drive campaigns end-to-end, collaborating with clients, agencies, and our internal team.