Brand & Packaging Strategy Director

EnVogue International; New York (NY); On-site; USD 150,000 - 190,000; Full time

Job summary

EnVogue International is seeking a Director of Branding & Packaging to lead the creative direction and development of branding and packaging across licensed and internal brands. You will shape how brands come to life at retail and oversee projects from concept through final production.

You will collaborate with multiple departments and overseas factories to create cohesive brand identities, packaging systems, and compelling consumer experiences in home and lifestyle categories.

Qualifications

• Minimum 10+ years in branding/packaging with strong portfolio.
• Experience leading creative teams and translating strategy into packaging.
• Proven ability to develop brand identities across licensed and internal brands.

Responsibilities

• Direct branding and packaging across licensed and internal brands.
• Set visual systems, packaging guidelines and brand identities.
• Lead and mentor the Branding & Packaging team with strategic direction.
• Plan priorities, manage workloads and approve creative work.
• Develop trend-right packaging concepts for retail impact.
• Collaborate across product development, design, sales and licensing.
• Oversee artwork, proofs, and print details from concept to production.
• Translate features and insights into compelling brand stories.
• Align packaging with retailer positioning and merchandising strategies.
• Present concepts and deliverables to internal and buyer teams.
• Stay current on branding trends to identify opportunities for innovation.

Skills

Branding

Packaging

Leadership

Creative direction

Communication

Cross-functional collaboration

Brand standards

Typography

Print production

Retail branding

Mentorship

Tools

Adobe Illustrator

Adobe Photoshop

Adobe InDesign

Job description

EnVogue International is seeking a Director of Branding & Packaging to lead the creative direction and development of branding and packaging across licensed and internal brands. You will shape how brands come to life at retail and oversee projects from concept through final production.

You will collaborate with multiple departments and overseas factories to create cohesive brand identities, packaging systems, and compelling consumer experiences in home and lifestyle categories.