Director of Branding and Packaging

EnVogue International; New York (NY); On-site; USD 150,000 - 190,000; Full time

Job summary

EnVogue International is seeking a Director of Branding & Packaging to lead the creative direction and development of branding and packaging across licensed and internal brands. You will shape how brands come to life at retail and oversee projects from concept through final production.

You will collaborate with multiple departments and overseas factories to create cohesive brand identities, packaging systems, and compelling consumer experiences in home and lifestyle categories.

Qualifications

• Minimum 10+ years in branding/packaging with strong portfolio.
• Experience leading creative teams and translating strategy into packaging.
• Proven ability to develop brand identities across licensed and internal brands.

Responsibilities

• Direct branding and packaging across licensed and internal brands.
• Set visual systems, packaging guidelines and brand identities.
• Lead and mentor the Branding & Packaging team with strategic direction.
• Plan priorities, manage workloads and approve creative work.
• Develop trend-right packaging concepts for retail impact.
• Collaborate across product development, design, sales and licensing.
• Oversee artwork, proofs, and print details from concept to production.
• Translate features and insights into compelling brand stories.
• Align packaging with retailer positioning and merchandising strategies.
• Present concepts and deliverables to internal and buyer teams.
• Stay current on branding trends to identify opportunities for innovation.

Skills

Branding

Packaging

Leadership

Creative direction

Communication

Cross-functional collaboration

Brand standards

Typography

Print production

Retail branding

Mentorship

Tools

Adobe Illustrator

Adobe Photoshop

Adobe InDesign

Job description

EnVogue International is a fast-growing, trend-driven home décor company creating products for some of the largest retailers in North America. Since 2008, we’ve built a diverse portfolio spanning decorative pillows, bedding, rugs, bath, kitchen textiles, home fragrance, furniture, tabletop, and more.

Our teams work at the intersection of design, trend, and retail, turning emerging ideas into products that reach customers nationwide. With an entrepreneurial culture, global manufacturing capabilities, and a constantly evolving product portfolio, EnVogue offers designers the opportunity to have a real creative impact and see their ideas come to life in the marketplace.

About the Role

As Director of Branding & Packaging, you will lead the creative direction and development of branding and packaging across our portfolio of licensed and internal brands. You will shape how our brands and products come to life at retail, ensuring strong, cohesive brand identities and compelling packaging across home and lifestyle categories.

Working closely with Product Development, Design, Sales, Licensing, Sourcing, and overseas factories, you will lead the Branding & Packaging team and oversee projects from initial concept through final production.

What You’ll Do

• Lead creative direction and development of branding and packaging across licensed and internal brands.
• Establish and evolve brand identities, visual systems, and packaging guidelines while ensuring consistency across all consumer-facing touchpoints.
• Lead, manage, and develop the Branding & Packaging team, providing creative direction, feedback, mentorship, and ongoing support.
• Set team priorities, assign projects, manage workloads and timelines, and review and approve creative work.
• Develop fresh, trend-right packaging concepts that strengthen brand positioning, product presentation, and retail impact.
• Partner with Product Development, Design, Sales, and Licensing on new products, programs, seasonal launches, and retailer initiatives.
• Oversee packaging formats, structures, materials, graphics, typography, and product presentation from concept through final production.
• Translate product features, consumer insights, brand positioning, and licensing requirements into compelling packaging and brand stories.
• Develop packaging tailored to retailer positioning, price points, consumer demographics, and merchandising strategies.
• Lead packaging concepts, mockups, renderings, and creative presentations for internal reviews and buyer meetings.
• Collaborate with internal teams and overseas factories, overseeing production-ready artwork, proofs, samples, materials, finishes, and print details.
• Stay current on branding, packaging, consumer, home, lifestyle, and retail trends to identify opportunities for innovation.
• Partner with cross-functional leadership to align priorities, resources, and timelines in a fast-paced environment.

What We’re Looking For

• 10+ years of branding, packaging, or graphic design experience, preferably within home, consumer products, fashion, lifestyle, or retail.
• Experience leading and developing creative teams, including project delegation, creative reviews, coaching, and performance feedback.
• Experience leading creative direction, branding, and packaging development from concept through final production.
• Experience working across licensed and internal/owned brands, with an understanding of brand standards and licensing requirements.
• Strong portfolio demonstrating brand development, packaging concepts, and retail-focused design.
• Strong understanding of brand identity, packaging systems, typography, color, materials, dielines, and print production.
• Proficiency in Adobe Illustrator, Photoshop, and InDesign.
• Strong creative vision and understanding of branding, packaging, product presentation, and retail merchandising.
• Strong communication, leadership, and cross-functional collaboration skills.
• Highly organized, detail-oriented, and comfortable managing multiple teams, projects, priorities, and deadlines.

EnVogue International reserves the right to adjust compensation within or beyond the stated range based on experience, market conditions, and internal compensation considerations.