Director of Visual Branding & Packaging Commercialization

Reynolds Consumer Products; Lake Forest (IL); On-site; USD 144,000 - 214,000; Full time

Job summary

Reynolds Consumer Products in the United States seeks a Director, Visual Branding and Packaging Commercialization to unite creative vision with commercial execution across our branded and private-label portfolio.

You will lead Creative Design and Creative Operations, shape visual branding, and oversee artwork through print production, partnering with Marketing, Innovation, Procurement, Manufacturing, and Supply Chain to deliver market-ready packaging.

Qualifications

• Bachelor's degree in Graphic Design, Visual Communications, Marketing, Business, or related field
• 12+ years of progressive experience in visual branding and print production
• At least 6 years of senior-level people leadership experience
• Deep expertise in packaging design, artwork development, prepress, print production, and color management
• Experience leading cross-functional initiatives across a large organization
• Ability to balance creative excellence with technical, commercial, and operational priorities
• Strong business judgment, strategic thinking, and ability to influence across functions
• Passion for developing people and continuous improvement

Responsibilities

• Shape and steward the visual identity of Reynolds Consumer Products' branded and private-label portfolio
• Lead Creative Design and Creative Operations across the packaging commercialization journey
• Ensure packaging graphics, displays, and printed materials are design-led, production-ready, and brand-consistent
• Partner with Marketing, Innovation, Procurement, Manufacturing, Supply Chain, and Commercial teams
• Establish visual standards balancing creativity, brand integrity, and commercial goals
• Identify opportunities to improve speed, quality, cost, and efficiency across workflows
• Advance sustainable packaging solutions while balancing feasibility and value engineering
• Build and coach leaders across Creative Design and Creative Operations

Skills

Visual branding

Print production

Color management

Leadership

Cross-functional collaboration

Strategic thinking

Influence across functions

Creative excellence

Education

Bachelor's degree in Graphic Design/Visual Communications/Marketing/Business

Advanced degree

Job description

Reynolds Consumer Products in the United States seeks a Director, Visual Branding and Packaging Commercialization to unite creative vision with commercial execution across our branded and private-label portfolio.

You will lead Creative Design and Creative Operations, shape visual branding, and oversee artwork through print production, partnering with Marketing, Innovation, Procurement, Manufacturing, and Supply Chain to deliver market-ready packaging.