Director, Visual Branding & Packaging Execution

The Branding Journal; Lake Forest (IL); Hybrid; USD 144,000 - 214,000; Full time

Job summary

Reynolds Consumer Products is seeking a Director of Visual Branding and Packaging Commercialization to shape and steward our packaging identity from concept to market. You will lead Creative Design and Creative Operations, partnering with Marketing, Procurement, Manufacturing, and Supply Chain to deliver compelling, production-ready packaging that drives commercial success.

The role demands a strategic, creative leader with deep expertise in packaging design, artwork development, prepress, and

Qualifications

• 12+ years of progressive experience in visual branding and print production.
• At least 6 years of senior-level people leadership experience, including leading managers.
• Deep expertise in packaging design, artwork development, prepress, print production, and color management.
• Experience leading complex, cross‑functional initiatives across a large organization.
• Ability to balance creative excellence with technical requirements, commercial priorities, and operational realities.
• Strong business judgment, strategic thinking, and the ability to influence across functions.
• Passion for developing people and continuous improvement.

Responsibilities

• Shape and steward the visual identity of branded and private-label packaging.
• Lead teams across Creative Design and Creative Operations through the entire packaging commercialization journey.
• Collaborate with Marketing, Innovation, Procurement, Manufacturing, Supply Chain, and Commercial teams to deliver results.
• Drive visual branding strategies across brands, categories and channels.
• Lead packaging commercialization from design through artwork, prepress and print production.
• Ensure graphics and materials are production-ready and visually consistent.
• Champion color management, print quality, and supplier collaboration.
• Identify opportunities to improve speed, quality, cost, and efficiency in workflows.

Skills

Visual branding

Print production

People leadership

Cross-functional leadership

Color management

Strategic thinking

Communication

Education

Bachelor's degree in Graphic Design or related field

Advanced degree (preferred)

Job description

Reynolds Consumer Products is seeking a Director of Visual Branding and Packaging Commercialization to shape and steward our packaging identity from concept to market. You will lead Creative Design and Creative Operations, partnering with Marketing, Procurement, Manufacturing, and Supply Chain to deliver compelling, production-ready packaging that drives commercial success.

The role demands a strategic, creative leader with deep expertise in packaging design, artwork development, prepress, and