Creative Director - Multi-Brand Strategy & Packaging

Sbhonline; Edison (NJ); On-site; USD 120,000 - 180,000; Full time

Job summary

Sbhonline in Edison, NJ is seeking an experienced Creative Director to lead multi-brand creative strategy, packaging development, and product launches for nationally recognized consumer brands. You will drive revenue growth by innovating brand storytelling and design.

You'll oversee internal teams and external agencies, collaborate with product, marketing, and sales, and leverage AI tools to streamline workflows and reduce costs while maintaining brand consistency across channels.

Qualifications

• Extensive experience leading creative strategy for multiple consumer brands.
• Proven success in packaging development and product launches.
• Strong portfolio in branding, packaging, and marketing.
• Experience managing creative teams and cross-functional collaboration.
• Knowledge of AI-powered tools and workflow optimization.
• Excellent leadership, communication, and project management.
• Ability to manage multiple projects in a fast-paced environment.

Responsibilities

• Lead the creative vision and strategy across multiple consumer brands.
• Oversee packaging design, branding, marketing assets, and product launches.
• Manage the creative process from concept through final production.
• Collaborate with product development, marketing, sales, and leadership.
• Develop innovative creative solutions to boost brand visibility and revenue.
• Leverage AI tools to streamline workflows and reduce costs.
• Direct internal teams and external agencies/freelancers/vendors.
• Maintain brand consistency across print, digital, packaging, e‑commerce, and marketing.
• Monitor industry trends and consumer insights to spot opportunities.
• Manage timelines, budgets, and project priorities.

Skills

Creative direction

Brand strategy

Packaging development

Cross-functional leadership

Project management

AI-driven innovation

Budget management

Tools

AI tools

Workflow optimization

Job description

Sbhonline in Edison, NJ is seeking an experienced Creative Director to lead multi-brand creative strategy, packaging development, and product launches for nationally recognized consumer brands. You will drive revenue growth by innovating brand storytelling and design.

You'll oversee internal teams and external agencies, collaborate with product, marketing, and sales, and leverage AI tools to streamline workflows and reduce costs while maintaining brand consistency across channels.