Digital Marketing Specialist

PINE CREEK STRUCTURES, INC.; Gratz (PA); On-site; USD 50,000 - 70,000; Full time

Job summary

A regional marketing company is seeking a Marketing Specialist to support branding and marketing initiatives across multiple states. This role involves collaborating with a Graphic Designer to ensure consistent brand messaging and visual materials. Candidates should have a Bachelor’s degree in Marketing or a related field, along with 2+ years of marketing experience. Strong communication skills, knowledge of digital marketing, and proficiency in Adobe Software are essential for success in this fast-paced environment.

Qualifications

• 2+ years of marketing experience, preferably with regional or multi-market exposure.
• Experience working collaboratively with creative professionals.
• Strong research, analytical, and organizational skills.

Responsibilities

• Support development and maintenance of brand identity across all markets.
• Conduct market research to understand customer needs and trends.
• Assist in planning and executing marketing campaigns.

Skills

Marketing experience

Branding principles

Adobe Software

Digital marketing strategies

Strong communication skills

Education

Bachelor’s degree in Marketing or related field

Tools

Adobe Photoshop

Adobe Illustrator

Job description

Summary

SUMMARY: The Marketing Specialist is responsible for supporting and executing branding, marketing research, and regional marketing initiatives across Pennsylvania, Connecticut, Maryland, New Jersey, New York, and West Virginia. This role works collaboratively with the Graphic Designer to ensure consistent brand messaging and visually compelling marketing materials that support company growth, customer engagement, and market expansion.

Essential Duties and Responsibilities

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Frequency of duties, percent of time and work year may vary based on department, job or building assignment.

Branding & Marketing Execution

• Support the development and maintenance of consistent brand identity across all markets and channels
• Assist in planning and executing marketing campaigns aligned with company goals
• Ensure brand standards are applied across digital, print, and regional marketing materials
• Collaborate closely with the Graphic Designer to translate strategy into effective visuals and messaging

Marketing Research & Regional Insights

• Conduct market research to understand customer needs, competitors, and regional trends within PA, CT, MD, NJ, NY, and WV
• Analyze market data to identify opportunities for growth and brand positioning
• Provide insights and recommendations based on regional differences and customer behavior
• Track and report on marketing performance metrics and campaign effectiveness
• Work as a team with the Graphic Designer on campaign development, timelines, and creative direction
• Coordinate with sales and leadership teams to align marketing efforts with business objectives
• Support cross-functional projects and contribute marketing insight during planning discussions

Collaboration & Teamwork

• Work as a team with the Graphic Designer on campaign development, timelines, and creative direction
• Coordinate with sales and leadership teams to align marketing efforts with business objectives
• Support cross-functional projects and contribute marketing insight during planning discussions

Content & Campaign Support

• Assist with content planning for digital, social, and regional promotions
• Help manage marketing calendars and campaign schedules
• Coordinate with vendors, media outlets, or regional partners as needed

Education, Experience, Licenses, Registrations and Certifications

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience)
• 2+ years of marketing experience, preferably with regional or multi-market exposure
• Strong understanding of branding principles and marketing fundamentals
• Experience with Adobe Software (Photoshop, Illustrator, Express, etc.)
• Experience with digital marketing strategies and social media strategies and management
• Experience working collaboratively with creative professionals (graphic designers, agencies, etc.)
• Strong research, analytical, and organizational skills
• Excellent written and verbal communication skills

Preferred Skills

• Familiarity with regional marketing strategies or multi-state operations
• Experience with digital marketing platforms, CRM tools, or analytics software
• Ability to manage multiple projects and deadlines simultaneously
• Creative thinker with attention to detail and consistency

Work Environment & Expectations

• Collaborative, team-oriented role with close interaction between marketing and design
• Occasional travel within PA, CT, MD, NJ, NY, and WV may be required
• Fast-paced environment with opportunities to influence brand growth across multiple markets
• Operates in a professional office environment

Physical Demands

PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or hear. The employee is required to sit; stand; walk; use hands to manipulate, handle or feel; and reach with hands and arms. This position requires the ability to occasionally lift office products and supplies, up to 20 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

Safety Statement: It is imperative that all employees recognize the importance of safety in the workplace, follow safety rules, practice safe work habits, utilize appropriate safety equipment and report unsafe conditions to the appropriate manager.