Brand Operations Lead – Creative Workflow

Rhodes Enterprises; McAllen (TX); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Competitive Compensation including 401

Health Care - Medical/Dental/Vision

401(k) with Company Matching

Disability Programs

Life Insurance (Employee & Dependent)

Vacation & Company Holidays

Home Purchase Rebate Program

EAP

Job summary

Rhodes Enterprises in McAllen, TX seeks a Creative Operations Manager to supervise the brand team's intake, workflow, and output, driving consistency and quality across all materials. You will set briefs, manage service tiers, and track delivery against goals.

The role emphasizes template governance, digital asset management, copy quality, and cross-functional coordination with Sales, Ops, Land, and Marketing. A bachelor’s degree and 3+ years in creative ops/marketing operations are required.

Qualifications

• Bachelor's degree in Marketing, Communications, Project Management, Business, or related field (or equivalent experience)
• 3+ years of experience in creative operations, traffic management, project management, or marketing operations
• Demonstrated experience owning a workflow or process end to end, including holding others to deadlines across departments
• Experience with creative work management or project management platforms (ClickUp, Asana, Workfront, Monday, or similar); ClickUp experience strongly preferred
• Experience with digital asset management systems strongly preferred
• Process-oriented and detail-driven; comfortable following up persistently across internal teams and external partners
• Working knowledge of creative production sufficient to make sound quality control judgments
• Strong writing, editing, and proofreading skills; portfolio of marketing, real estate, or homebuilding copy preferred
• Experience coordinating external agency, freelance, or vendor deliverables preferred
• Bilingual English/Spanish preferred

Responsibilities

• Owns the creative request intake process – the request form, required brief fields, and the standard for returning incomplete requests before work begins
• Publishes and maintains service tiers by request type, including the exception path and named approver for rush work
• Triages and prioritizes incoming work from Sales, Operations, Land, Marketing Operations, and leadership against capacity
• Escalates capacity and priority conflicts to the Senior Brand Manager promptly and transparently
• Owns the master creative calendar and assigns, schedules, and tracks all work across the team
• Maintains the launch dependency map in partnership with Marketing Operations so creative deliverables are scheduled backward from go-live dates
• Tracks at-risk deliverables and escalates risks before deadlines are affected
• Administers the creative work management system and maintains it as the single source of truth for brand work in progress
• Builds and manages the freelance bench for overflow capacity, including onboarding, specs, and quality standards
• Quality-controls all work against brief and brand standard before it enters internal or executive review
• Maintains and enforces the quality control (QC) checklist, including brand attribution, tagline usage, required DISCLAIMERS, and entity naming
• Routes assets for product-accuracy confirmation by Sales or Operations before release, so imagery and plan information reflect what is actually being built
• Reviews agency and freelance deliverables to the same standard as in-house work
• Owns the digital asset management system – taxonomy, metadata, rights and usage tracking, versioning, and retirement of outdated assets
• Ensures team, sales, and partner access to current approved assets
• Owns template governance across the launch template set and drives expansion of self-serve templates to reduce custom request volume
• Administers the self-serve platform – user access and permissions, template publishing and updates, usage monitoring, and requester training – so teams can produce on-brand materials without a custom request
• Writes and edits copy for brand, community, and sales materials – including brochures, signage, digital ads, email, web, and social – in the Rhodes and Esperanza Homes brand voice
• Applies the brand voice and messaging guide, including approved community descriptions, product naming, boilerplate language, and standard DISCLAIMERS
• Proofreads copy for grammar, consistency, and brand standard before it enters internal or executive review
• Confirms pricing, incentives, features, and plan details with Sales or Operations before copy is released
• Builds approved messaging blocks for self-serve templates and briefs agency and freelance writers to the same standard
• Reports throughput, cycle time, revision rounds, and volume by requester on a monthly cadence
• Supplies the operational data behind agency and freelance performance reviews
• Coordinates day-to-day workload and scheduling with the Production Designer and the Brand Multi-Media Producer
• Lives Rhodes Core Values
• Act with Integrity, No Exceptions – believes there is no such thing as compromise when it comes to acting with integrity in everything you do.
• Honor our Team – honors team members as individuals and professionals, no exceptions.
• Never Be Satisfied – continuously looks for ways to improve every aspect of our business.
• Best in Class Customer Experience – provides a best-in-class customer experience – every time, with every customer.
• Community Leadership – takes pride in actively engaging in the communities we serve, making them better for our future.

Skills

Workflow ownership

Traffic management

Project management

Marketing operations

Vendor coordination

Bilingual English/Spanish

Education

Bachelor's degree in Marketing/Communications/Related field

Tools

ClickUp

Asana

Workfront

Monday

Job description

Rhodes Enterprises in McAllen, TX seeks a Creative Operations Manager to supervise the brand team's intake, workflow, and output, driving consistency and quality across all materials. You will set briefs, manage service tiers, and track delivery against goals.

The role emphasizes template governance, digital asset management, copy quality, and cross-functional coordination with Sales, Ops, Land, and Marketing. A bachelor’s degree and 3+ years in creative ops/marketing operations are required.