Creative Operations Manager

The Digital Asset Management Consortium, Inc.; McAllen (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

Rhodes in McAllen, TX seeks a Creative Operations Manager to be the central entry point for the brand team, defining intake standards and driving work to approval with minimal revisions. You will lead throughput, turnaround, and the quality of copy and brand messaging, ensuring consistency across campaigns and materials.

You will own the creative workflow, calendar, templates, and DAM governance while coordinating with internal teams and external partners to optimize delivery and excellence.

Qualifications

• Bachelor's degree or equivalent experience in a relevant field.
• 3+ years of experience in creative operations, traffic management, project management, or marketing operations.
• Experience owning a full workflow end-to-end process and meeting deadlines across teams.
• Experience with digital asset management systems preferred.

Responsibilities

• Owns the creative request intake process and standard for briefs before work begins.
• Publishes and maintains service tiers by type of request and rush paths.
• Triages incoming work against capacity and priorities.
• Maintains the master creative calendar and scheduling across the team.
• Tracks risks, escalates issues before deadlines
• Manages the creative work management system as the single source of truth.
• Builds and manages a freelance bench for overflow work.

Skills

Workflow ownership

Traffic management

Project management

Creative operations

Bilingual English/Spanish

Cross-functional collaboration

Quality control

Education

Bachelor's degree in Marketing, Communications, Project Management, Business, or related field

Tools

ClickUp

Asana

Workfront

Monday.com

Job description

Role Mission: The Creative Operations Manager serves as the central point of entry for the brand team and oversees all work that moves through it. This role establishes a consistent intake standard for every request and drives work to approval in fewer revision rounds, increasing the brand team's output. Success is measured by throughput, turnaround, and the quality of work reaching leadership – and by the clarity and accuracy of the copy this role writes and owns.

Measured Performance Goals:

Company Performance Goals (shared across the Rhodes team):

• % Projects Completed on Time
• # Gross Home Sales

Role Performance Goals (within this role's control):

• % On-time delivery rate against published service tiers
• Average revision rounds per deliverable – tracked as the primary indicator of brief and quality control effectiveness
• % of requests entering through the standard intake form with a complete brief
• # of items reaching executive review with a standards, attribution, or product-accuracy error (target: zero)
• % of copy deliverables approved within one revision round
• % of assets current and easy to find in the digital asset management (DAM) system; zero outdated assets in active circulation
• % Improvement in average cycle time from request to release, year over year

Accountabilities:

Intake & Prioritization:

• Owns the creative request intake process – the request form, required brief fields, and the standard for returning incomplete requests before work begins
• Publishes and maintains service tiers by request type, including the exception path and named approver for rush work
• Triages and prioritizes incoming work from Sales, Operations, Land, Marketing Operations, and leadership against capacity
• Escalates capacity and priority conflicts to the Senior Brand Manager promptly and transparently

Traffic & Calendar:

• Owns the master creative calendar and assigns, schedules, and tracks all work across the team
• Maintains the launch dependency map in partnership with Marketing Operations so creative deliverables are scheduled backward from go-live dates
• Tracks at-risk deliverables and escalates risks before deadlines are affected
• Administers the creative work management system and maintains it as the single source of truth for brand work in progress
• Builds and manages the freelance bench for overflow capacity, including onboarding, specs, and quality standards

Quality Control:

• Quality-controls all work against brief and brand standard before it enters internal or executive review
• Maintains and enforces the quality control (QC) checklist, including brand attribution, tagline usage, required DISCLAIMERS, and entity naming
• Routes assets for product-accuracy confirmation by Sales or Operations before release, so imagery and plan information reflect what is actually being built
• Reviews agency and freelance deliverables to the same standard as in-house work

Digital Asset Management & Templates:

• Owns the digital asset management system – taxonomy, metadata, rights and usage tracking, versioning, and retirement of outdated assets
• Ensures team, sales, and partner access to current approved assets
• Owns template governance across the launch template set and drives expansion of self-serve templates to reduce custom request volume
• Administers the self-serve platform – user access and permissions, template publishing and updates, usage monitoring, and requester training – so teams can produce on-brand materials without a custom request

Copywriting & Messaging:

• Writes and edits copy for brand, community, and sales materials – including brochures, signage, digital ads, email, web, and social – in the Rhodes and Esperanza Homes brand voice
• Applies the brand voice and messaging guide, including approved community descriptions, product naming, boilerplate language, and standard DISCLAIMERS
• Proofreads copy for grammar, consistency, and brand standard before it enters internal or executive review
• Confirms pricing, incentives, features, and plan details with Sales or Operations before copy is released
• Builds approved messaging blocks for self-serve templates and briefs agency and freelance writers to the same standard

Reporting & Team Coordination:

• Reports throughput, cycle time, revision rounds, and volume by requester on a monthly cadence
• Supplies the operational data behind agency and freelance performance reviews
• Coordinates day-to-day workload and scheduling with the Production Designer and the Brand Multi-Media Producer

Lives Rhodes Core Values:

• Act with Integrity, No Exceptions – believes there is no such thing as compromise when it comes to acting with integrity in everything you do.
• Honor our Team – honors team members as individuals and professionals, no exceptions.
• Never Be Satisfied – continuously looks for ways to improve every aspect of our business.
• Best in Class Customer Experience – provides a best-in-class customer experience – every time, with every customer.
• Community Leadership – takes pride in actively engaging in the communities we serve, making them better for our future.

Embodies Characteristics of the Rhodes Team:

• Believes and is committed to our purpose to enhance the lives of our customers and our team through building communities
• Is driven by outcomes and results, and wants to be held accountable for them
• Has a propensity for action, willing to make mistakes by doing in order to learn and improve quickly
• Thrives in an entrepreneurial, high-growth environment; is comfortable with ambiguity and change
• Seeks and responds well to feedback, which is shared often and freely across all levels of the organization
• Works through silos and forges strong cross-departmental relationships in order to achieve outcomes

Supervisory Responsibilities:

None

Qualifications, Knowledge & Skills:

• Bachelor's degree in Marketing, Communications, Project Management, Business, or related field (or equivalent experience)
• 3+ years of experience in creative operations, traffic management, project management, or marketing operations
• Demonstrated experience owning a workflow or process end to end, including holding others to deadlines across departments
• Experience with creative work management or project management platforms (ClickUp, Asana, Workfront, Monday, or similar); ClickUp experience strongly preferred
• Experience with digital asset management systems strongly preferred
• Process-oriented and detail-driven; comfortable following up persistently across internal teams and external partners
• Working knowledge of creative production sufficient to make sound quality control judgments
• Strong writing, editing, and proofreading skills; portfolio of marketing, real estate, or homebuilding copy preferred
• Experience coordinating external agency, freelance, or vendor deliverables preferred
• Bilingual English/Spanish preferred

Employer: Rhodes
Location: McAllen TX, USA
Type: Full-Time