Brand Narrative Lead, Content & Copy

Cascade Maverik Lacrosse, LLC; Exeter (NH); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

401(k) plan with employer match

Paid parental leave

Employee discount on apparel and gear

Casual & hybrid work environment

Job summary

Cascade Maverik Lacrosse is seeking a Creative Lead, Content & Copy to craft an elevated brand story across social-first campaigns and product launches. You will lead copy, concept development, pitches, and ensure cohesive messaging across channels while collaborating with marketing and leadership.

The ideal candidate has 5–7 years of copywriting experience, a strong portfolio, and a passion for lacrosse with travel flexibility.

Qualifications

• 5–7 years of copywriting experience in-house or agency.
• Strong portfolio with scalable campaigns & content executions.
• Experience leading a nimble creative team.
• Proficient in Word & PowerPoint; familiar with Adobe Suite.
• Ability to follow brand style-guide while elevating execution.
• Multi-project management under tight deadlines.
• Team player with collaborative skills and a strong point of view.
• Comfortable presenting to groups; strong listening skills.
• Passion for lacrosse; willingness to travel as needed.

Responsibilities

• Build and maintain a cohesive brand story across Cascade/Maverik Lacrosse touchpoints.
• Craft and evolve brand voice for consistent messaging across channels.
• Lead creative ideation for brand content, launches, events, and evergreen needs.
• Collaborate with marketing to align objectives before recommendations.
• Pitch ideas to marketing and leadership; react in real-time.
• Guide the creative team toward common goals and keep projects on track.
• Ensure assets are optimized for social, digital, ecomm and retail channels.
• Assist production with content shoots and content production planning.
• Support freelance contributors when needed.
• Stay current on social trends, AI tools, and industry best practices.

Skills

Copywriting

Brand storytelling

Campaign development

Social media savvy

Collaboration

Presentation skills

Tools

Microsoft Word

PowerPoint

Adobe InDesign

Adobe Illustrator

Adobe Photoshop

Job description

Cascade Maverik Lacrosse is seeking a Creative Lead, Content & Copy to craft an elevated brand story across social-first campaigns and product launches. You will lead copy, concept development, pitches, and ensure cohesive messaging across channels while collaborating with marketing and leadership.

The ideal candidate has 5–7 years of copywriting experience, a strong portfolio, and a passion for lacrosse with travel flexibility.