Creative Lead, Content & Copy

Cascade Maverik Lacrosse, LLC; Exeter (NH); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

401(k) plan with employer match

Paid parental leave

Employee discount on apparel and gear

Casual & hybrid work environment

Job summary

Cascade Maverik Lacrosse is seeking a Creative Lead, Content & Copy to craft an elevated brand story across social-first campaigns and product launches. You will lead copy, concept development, pitches, and ensure cohesive messaging across channels while collaborating with marketing and leadership.

The ideal candidate has 5–7 years of copywriting experience, a strong portfolio, and a passion for lacrosse with travel flexibility.

Qualifications

• 5–7 years of copywriting experience in-house or agency.
• Strong portfolio with scalable campaigns & content executions.
• Experience leading a nimble creative team.
• Proficient in Word & PowerPoint; familiar with Adobe Suite.
• Ability to follow brand style-guide while elevating execution.
• Multi-project management under tight deadlines.
• Team player with collaborative skills and a strong point of view.
• Comfortable presenting to groups; strong listening skills.
• Passion for lacrosse; willingness to travel as needed.

Responsibilities

• Build and maintain a cohesive brand story across Cascade/Maverik Lacrosse touchpoints.
• Craft and evolve brand voice for consistent messaging across channels.
• Lead creative ideation for brand content, launches, events, and evergreen needs.
• Collaborate with marketing to align objectives before recommendations.
• Pitch ideas to marketing and leadership; react in real-time.
• Guide the creative team toward common goals and keep projects on track.
• Ensure assets are optimized for social, digital, ecomm and retail channels.
• Assist production with content shoots and content production planning.
• Support freelance contributors when needed.
• Stay current on social trends, AI tools, and industry best practices.

Skills

Copywriting

Brand storytelling

Campaign development

Social media savvy

Collaboration

Presentation skills

Tools

Microsoft Word

PowerPoint

Adobe InDesign

Adobe Illustrator

Adobe Photoshop

Job description

TEAMMATES WANTED

Working at Cascade Maverik is like playing on a championship team. Everyone on the team has an important role to play, and no matter your title, you are part of something bigger than yourself. We empower each other to be our best and remain committed to developing the most innovative lacrosse equipment in the industry. If youre a team player, we encourage you to reach out and connect with our talented roster.

Purpose & Core Values

Our purpose at Cascade Maverik is to enrich life experiences through sports. We have the responsibility to cultivate the future of our brands. We are always “we” and never “I”. We love what we do. We believe anything is possible and work to be our best. We strive to always redefine the standard of excellence in all that we do.

Want to join our team as a Creative Lead, Content & Copy?

The Creative Lead, Content & Copy is responsible for crafting an elevated brand story for Cascade/Maverik Lacrosse through creative materials supporting brand initiatives. This position will lead copy development, conceptual development, internal pitching, story-telling and executing. This person must have a sharp background in leading campaign development and brand content initiatives with a social-first mindset. Knowledge and understanding of current/upcoming trends in content creation, digital and social are a must, along with having the ability to craft, maintain and amplify a cohesive brand story that spikes attention. The ideal candidate is highly collaborative, detail-oriented, and passionate about finding creative ways to grow a legacy lacrosse brand.

Essential Job Functions & Responsibilities

• Build and maintain a cohesive brand story that propels Cascade/Maverik Lacrosse to be top-of-mind in the lacrosse community.
• Craft and evolve brand voice for consistency on all touchpoints across all channels.
• Lead creative and conceptual ideation for brand content, product launches, events, and evergreen needs.
• Cross-collaborate with marketing team to understand business objectives before making creative recommendations.
• Confidently pitch ideas to marketing team and leadership with ability to react in real-time.
• Influence creative team to work toward common goals and intervene when needed to keep things on track.
• Ensure creative assets (copy, design & content) are optimized for social (IG, YT, paid), digital, ecomm, and retail channels.
• Assist production team with planning, organizing and executing content productions.
• Assist with freelance support if/when needed.
• Possess deep understanding and interest around consumer-first content and how it impacts social channels.
• Attend productions & content shoots (as needed) to create timely content for relevant platforms.
• Stay up to date on industry tools, techniques, and best practices in social media, copywriting, and Ai.

Qualifications

• 5-7 years of copywriting experience working in-house, agency-side or through other creative environments.
• Strong portfolio demonstrating a mix of scalable creative campaigns and content executions.
• Experience managing and/or collaborating with a nimble creative team.
• Proficient in the Microsoft Suite specifically Word & PowerPoint with familiarity on Adobe Suite (InDesign, Illustrator, Photoshop), and other creative tools.
• Proven ability to work within specifications of brand style-guide while elevating and evolving creative execution.
• Self-motivated problem-solver capable of managing multiple projects under tight deadlines.
• Team player with collaborative skills, open to creative direction while possessing a strong personal point of view.
• Comfortable presenting to a group/audience with excellent listening and communication skills.
• Passion for men’s and women’s lacrosse (plus a general understanding of sports) preferred.
• Willingness to travel as needed.

Interested yet? Good. We are, too. We’re pretty sure you’ll want to know this position is eligible to participate in the Company’s annual incentive plan. We also offer one of the most generous benefits packages around including a 401(k) plan with employer match, paid parental leave, an employee discount program on apparel and gear, casual & hybrid work environment and a host of other perks we don\'t have room to mention here.

We are committed to employing a diverse workforce and are an equal opportunity employer.

We use AI-assisted tools during parts of our recruitment process to help ensure fairness and efficiency. All final hiring decisions are made by our human hiring team.