Brand & Menu Innovation Leader

papajohns; Atlanta (GA); On-site; USD 90,000 - 130,000; Full time

Job summary

Papa John's is seeking a Manager, Brand & Menu Strategy to drive innovative ideas and recommendations for the category development, with ownership of USA product revenue targets. The role requires strong knowledge of US market dynamics, consumer trends, and cross-functional collaboration to execute the brand strategy and manage testing, launches, and communications.

The ideal candidate has 3–6 years of marketing experience (food marketing or innovation preferred) and a Bachelor's degree in

Qualifications

• 3 - 6 years minimum marketing experience; food marketing or innovation experience preferred

Responsibilities

• Synthesize insights and data to deliver fresh thinking on category development and strategy
• Create differentiated product concepts and positioning with cross-functional partners
• Manage market tests and coordinate with agencies to bring products to life
• Build business cases and support leadership and operator buy-in
• Coordinate branding, product development, and testing timelines including consumer tests
• Analyze market and customer data to adjust marketing strategy and improve sales
• Evaluate and optimize current menu performance and opportunities for rationalization
• Lead an insight-driven innovation pipeline to meet strategic objectives

Education

Bachelor's degree in Business Administration, Marketing, or related field

Job description

Papa John's is seeking a Manager, Brand & Menu Strategy to drive innovative ideas and recommendations for the category development, with ownership of USA product revenue targets. The role requires strong knowledge of US market dynamics, consumer trends, and cross-functional collaboration to execute the brand strategy and manage testing, launches, and communications.

The ideal candidate has 3–6 years of marketing experience (food marketing or innovation preferred) and a Bachelor's degree in