Brand Manager

papajohns; Atlanta (GA); On-site; USD 90,000 - 130,000; Full time

Job summary

Papa John's is seeking a Manager, Brand & Menu Strategy to drive innovative ideas and recommendations for the category development, with ownership of USA product revenue targets. The role requires strong knowledge of US market dynamics, consumer trends, and cross-functional collaboration to execute the brand strategy and manage testing, launches, and communications.

The ideal candidate has 3–6 years of marketing experience (food marketing or innovation preferred) and a Bachelor's degree in

Qualifications

• 3 - 6 years minimum marketing experience; food marketing or innovation experience preferred

Responsibilities

• Synthesize insights and data to deliver fresh thinking on category development and strategy
• Create differentiated product concepts and positioning with cross-functional partners
• Manage market tests and coordinate with agencies to bring products to life
• Build business cases and support leadership and operator buy-in
• Coordinate branding, product development, and testing timelines including consumer tests
• Analyze market and customer data to adjust marketing strategy and improve sales
• Evaluate and optimize current menu performance and opportunities for rationalization
• Lead an insight-driven innovation pipeline to meet strategic objectives

Education

Bachelor's degree in Business Administration, Marketing, or related field

Job description

What's Unique About You Is What Makes Us Better! Diversity is our strength and competitive advantage. Bring your flavor to the Papa John's team today!

Job Summary

The Manager, Brand & Menu Strategy will bring innovating ideas and recommendations for Papa John's category development. The candidate will help develop and execute current strategy will contributing to the long-term strategy. This position will also own revenue targets for USA products. This position requires a good knowledge of the US market dynamics and consumer demands and trends. This role is responsible for innovating, managing, and executing Papa John's category marketing strategy.

Duties and Responsibilities (other duties as assigned)

• Synthesize insights and data to deliver fresh, new thinking and recommendations on category development; develop category analyses and insights that fuel innovative ideas; develop, gain alignment to, and lead a guest- and insight-driven innovation pipeline to deliver strategic objectives
• Create differentiated product concepts and positioning; collaborate with Culinary, Consumer Insights, Supply Chain, Operations, Finance and Suppliers to turn new products into reality
• Manage market tests and contribute to work with agencies to bring the product to life in communication
• Build compelling Business Cases and contribute to other business activities: assist with sell-in to leadership and owner/operator partners
• Manages the coordination of brand product development and testing project timeline and calendar including quantitative concept screeners & consumer taste tests, qualitative focus groups, and operations / market tests.
• Gathers and analyzes customer experience data, market research, market penetration, and the results of marketing programs to provide recommendations on adjusting market strategy/tactics, to increase sales/transactions, to achieve marketing goals, and to maintain awareness of changing market and competitive conditions.
• Analyze the ongoing financial performance of the current menu and recommend opportunities to optimize and rationalize
• Develop, gain alignment to, and lead a guest and insight driven innovation pipeline to deliver strategic objectives

Education, Experience & Certifications

3 - 6 years minimum marketing experience; food marketing or innovation experience preferred

Bachelor's degree in Business Administration, Marketing, or related field

Ability to travel up to 25%

Experience in Restaurant or Retail Operations preferred, passion for company brand

Understanding of marketing/brand/product development management principle

Functional Skills

• Analytical Skills: effectively uses data to generate insights for operations excellence
• Planning & Prioritization: highest impact, highest value
• Financial & Business Acumen
• Communicates Effectively and Candidly
• Problem Solving; ability to use rigorous logic to solve problems with innovative effective solutions
• Process Improvement: Strive to continually improve
• Ability to build and leverage talent
• Ability to work in a challenging, fast-paced environment and to adapt to new situations as they arise
• Ability to effectively communicate, inform, and influence senior leaders
• Ability to work cross-functionality on multiple initiatives with a successful record of advancing projects

Our Values

• EVERYONE BELONGS - Diversity, Equity, Inclusion and Teamwork
• DO THE RIGHT THING - Integrity, Character and Community
• PEOPLE FIRST - Customer and Team member Focus
• INNOVATE TO WIN - Think Differently and Lead Change
• HAVE FUN - It's Pizza, It Has To Be Fun!

Our Core Competencies

• CUSTOMER FOCUSED - Put the customer's needs first
• RESULTS DRIVEN - Commit to achieving objectives
• INNOVATIVE MINDSET - Open to new ideas and ways of doing business
• STRATEGIC THOUGHT LEADERSHIP - Engage in logical and systematic thinking
• COLLABORATION - Work together in the most effective way

Papa Johns is an equal opportunity employer.

Everybody loves pizza, which means they also love the people who are behind the scenes working to deliver it. This is complex and challenging work - but let's face it - it's also pizza! If you want a fulfilling career with a company that's always moving forward, we're the right place.

Papa John's is a Federal Contract employer who participates in E-Verify to confirm employment eligibility for each new team member. For more information please view the following PDFs: E-Verify Poster (English) - Right to Work Poster (English) - E-Verify Poster (Spanish) - Right to Work Poster (Spanish) Papa John's is an Aff... For more information please click on the following PDF . See terms & conditions for site use.