Brand & Social Media Marketing Lead

Papa John's International , Inc.; Livonia (MI); On-site; USD 31,000 - 37,000; Full time

Job summary

Papa John's International, Inc. is seeking a dynamic Social Media and Marketing Manager to elevate our brand across digital platforms. You will develop innovative strategies, oversee content creation, and analyze campaigns to align with brand objectives.

This is a hands-on role demanding strong communication and cross-functional collaboration. The position emphasizes social media management, SEO, paid campaigns, and PR activities to engage audiences and drive growth.

Qualifications

• Proven experience in social media management with a strong portfolio across platforms.
• Strong skills in graphic design software and visual storytelling.
• Solid understanding of SEO, keyword research, and web analytics.
• Experience with social listening tools and paid media campaigns.

Responsibilities

• Develop comprehensive social media strategies aligned with marketing goals across major platforms.
• Create, curate, and manage engaging content (graphics, videos, photography, posts).
• Monitor brand reputation using social listening tools and inform tactics.
• Manage paid social campaigns using Facebook Ads and Google Analytics to optimize reach.
• Coordinate branding across digital channels and marketing materials.
• Perform keyword research and implement SEO best practices to boost visibility.
• Analyze analytics to measure campaign performance and inform future strategies.
• Oversee public relations efforts with media, influencers, and partners.
• Utilize Adobe Creative Suite for design and video editing for content.
• Manage social media scheduling tools (Hootsuite, Buffer) and track metrics.
• Maintain active social presence with consistent posting and community engagement.

Skills

Social media management

Content creation

SEO basics

Graphic design

Tools

Adobe Photoshop

Adobe Illustrator

Adobe Creative Suite

Google Analytics

Hootsuite

Buffer

Facebook Ads

SEO tools

Video editing

Job description

Papa John's International, Inc. is seeking a dynamic Social Media and Marketing Manager to elevate our brand across digital platforms. You will develop innovative strategies, oversee content creation, and analyze campaigns to align with brand objectives.

This is a hands-on role demanding strong communication and cross-functional collaboration. The position emphasizes social media management, SEO, paid campaigns, and PR activities to engage audiences and drive growth.