Menu Strategy & Product Innovation Manager

Panera LLC; United States; Hybrid; USD 92,000 - 110,000; Full time

Job summary

Panera LLC in Boston area seeks a Manager, Menu Strategy & Development to drive brand strategy and product innovations, collaborating with Platform Leads to craft a 3-year pipeline and identify growth opportunities.

The role oversees platform lifecycle, tracks performance, and supports marketing calendars and cross-functional campaigns to ensure timely execution and cohesive initiatives.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 3-5 years proven experience in marketing strategy, product innovation, campaign management, and cross-functional team collaboration.

Responsibilities

• Contribute to developing comprehensive brand strategies alongside Platform Leads, considering consumer, category, and market trends.
• Assist in developing a 3-year pipeline with Platform Leads, identifying opportunities via market trends and consumer needs.
• Oversee lifecycle and ongoing management of individual platforms.
• Monitor and report platform performance to identify improvements.
• Collaborate with Platform Leads to identify opportunities for platform enhancement and execute plans.
• Support creation and maintenance of presentations, pipelines, and related docs.
• Assist in Integrated Marketing Calendars for cohesive campaigns.
• Collaborate with cross-functional teams to execute and launch calendar programs and campaigns.

Skills

Project management

Analytical mindset

Communication skills

Interpersonal skills

Education

Bachelor's degree in Marketing / Business Admin

Job description

Panera LLC in Boston area seeks a Manager, Menu Strategy & Development to drive brand strategy and product innovations, collaborating with Platform Leads to craft a 3-year pipeline and identify growth opportunities.

The role oversees platform lifecycle, tracks performance, and supports marketing calendars and cross-functional campaigns to ensure timely execution and cohesive initiatives.