Brand & Menu Innovation Lead

Papa Johns; Atlanta (GA); On-site; USD 90,000 - 120,000; Full time

Job summary

Papa John’s is seeking a Manager, Brand & Menu Strategy to drive category development and revenue targets for USA products. The role requires strong knowledge of US market dynamics and consumer trends, with a focus on innovating and executingPapa John’s category marketing strategy.

The candidate will collaborate with Culinary, Consumer Insights, Supply Chain, Operations and Finance to turn new products into reality, build compelling business cases and lead an insight-driven pipeline.

Qualifications

• Analytical approach to using data to drive category strategy.
• Knowledge of US market dynamics and consumer trends in food/retail sectors.
• Experience in brand/product development management principles.

Responsibilities

• Synthesize insights to support category development and innovation pipeline.
• Create differentiated product concepts; collaborate with Culinary, Insights, Supply Chain, Operations, Finance and Suppliers.
• Manage market tests and agency collaboration for product communications.
• Build business cases and assist with leadership sell-in to partners.
• Coordinate brand product development timelines and testing projects; conduct concept screens and taste tests.
• Analyze customer experience data and market research to refine market strategy and tactics.

Skills

Analytical skills

Planning & prioritization

Financial & business acumen

Communication

Problem solving

Cross-functional collaboration

Education

Bachelor's degree in Business Administration, Marketing, or related field

3–6 years minimum marketing experience

Job description

Papa John’s is seeking a Manager, Brand & Menu Strategy to drive category development and revenue targets for USA products. The role requires strong knowledge of US market dynamics and consumer trends, with a focus on innovating and executingPapa John’s category marketing strategy.

The candidate will collaborate with Culinary, Consumer Insights, Supply Chain, Operations and Finance to turn new products into reality, build compelling business cases and lead an insight-driven pipeline.