Brand & Media Strategist: Sponsorships & Digital

Busey Bank; Champaign (IL); On-site; USD 37,000 - 50,000; Full time

Job summary

Busey is seeking a Brand Media Specialist to support brand strategy, media placement and sponsorships across regional markets. Working with the Senior Brand & Marketing Manager, you will help manage non-product brand initiatives and ensure consistent messaging.

You will assist in digital campaigns, asset coordination, event promotion and reporting, while upholding Busey's brand standards and ensuring regulatory compliance where needed.

Qualifications

• Bachelor’s degree required; focus in Marketing, Communications, or related field preferred.
• 1 to 3 years of experience in a related field, preferably in a financial services environment.
• Experienced knowledge of Microsoft Office, Smartsheet, Google Ads Search and Display Certification and Adobe Creative Suite.
• Excellent written and verbal communication; strong organizational skills; ability to manage multiple projects.

Responsibilities

• Support regional media plans, sponsorships and digital placements.
• Coordinate cohesive regional media plans with the Senior Brand & Marketing Manager.
• Evaluate sponsorship opportunities and activation plans.
• Support digital marketing campaigns, streaming services, geotargeting.
• Coordinate branded assets and materials for partnerships and events.
• Assist activation logistics, event promotion, asset deployment, sponsorship fulfillment.
• Track and report media sponsorship performance.

Skills

Content marketing

Advertising

Digital strategy

Public relations

Event planning

Graphic design

Communication

Organization

Project management

Education

Bachelor’s degree in Marketing/Communications

Experience in financial services

Tools

Microsoft Office

Smartsheet

Google Ads (Search & Display)

Adobe Creative Suite

Job description

Busey is seeking a Brand Media Specialist to support brand strategy, media placement and sponsorships across regional markets. Working with the Senior Brand & Marketing Manager, you will help manage non-product brand initiatives and ensure consistent messaging.

You will assist in digital campaigns, asset coordination, event promotion and reporting, while upholding Busey's brand standards and ensuring regulatory compliance where needed.