Brand and Media Specialist

Busey Bank; Champaign (IL); Sur place; USD 37 000 - 50 000; Plein temps

Résumé du poste

Busey is seeking a Brand Media Specialist to support brand strategy, media placement and sponsorships across regional markets. Working with the Senior Brand & Marketing Manager, you will help manage non-product brand initiatives and ensure consistent messaging.

You will assist in digital campaigns, asset coordination, event promotion and reporting, while upholding Busey's brand standards and ensuring regulatory compliance where needed.

Qualifications

• Bachelor’s degree required; focus in Marketing, Communications, or related field preferred.
• 1 to 3 years of experience in a related field, preferably in a financial services environment.
• Experienced knowledge of Microsoft Office, Smartsheet, Google Ads Search and Display Certification and Adobe Creative Suite.
• Excellent written and verbal communication; strong organizational skills; ability to manage multiple projects.

Responsabilités

• Support regional media plans, sponsorships and digital placements.
• Coordinate cohesive regional media plans with the Senior Brand & Marketing Manager.
• Evaluate sponsorship opportunities and activation plans.
• Support digital marketing campaigns, streaming services, geotargeting.
• Coordinate branded assets and materials for partnerships and events.
• Assist activation logistics, event promotion, asset deployment, sponsorship fulfillment.
• Track and report media sponsorship performance.

Connaissances

Content marketing

Advertising

Digital strategy

Public relations

Event planning

Graphic design

Communication

Organization

Project management

Formation

Bachelor’s degree in Marketing/Communications

Experience in financial services

Outils

Microsoft Office

Smartsheet

Google Ads (Search & Display)

Adobe Creative Suite

Description du poste

Position SummaryIn support of Busey’s brand, the Brand Media Specialist supports the planning, development and implementation of First Busey Corporation’s brand, media and sponsorship strategies and other related brand initiatives. In partnership with the Senior Brand & Marketing Manager, this individual will support brand initiatives as it relates to non-product information, media placement, digital channel management and other corporate projects, while effectively representing the Busey brand to our Pillars. The objective of this position is to uphold and expand the Busey brand through consistent channel placement, concise brand messaging and in-market sponsorships, guiding brand and marketing activities across mediums.Duties & ResponsibilitiesMedia & SponsorshipsSupport the production and execution of regional media plans, sponsorships and digital placements.Partner with Senior Brand & Marketing Manager to ensure cohesive media plans by region are consistently evaluated, project needs are delivered and reviewed within the team and communicated internally.Assist in evaluating sponsorship opportunities and activation plans to support brand awareness and marketing objectives.Support digital marketing campaigns, streaming services, geotargeting and evaluate future trends and tools.Support Brand Strategies internal dashboard for line of business and C-Suite reporting.Coordinate branded assets, promotional materials, and marketing support for partnership activations and sponsored events.Partner with the Partnership Strategy & Activation Manager to support activation logistics, marketing materials, event promotion, asset deployment, and sponsorship fulfillment.Evaluate, track and report on all media/marketing sponsorships.Brand Management & StrategyIn partnership with the Senior Brand & Marketing Manager, research, outline and implement successful marketing communication timelines and plans on a variety of topics to support corporate, bank and subsidiary initiatives.Review and execute on brand assets and materials, in partnership with Creative, for internal and external use.Support photo and video shoots, from location and model selection to shot lists, brand placement and script writing.Ensure compliance and regulatory needs are evaluated, documented and approved.CommunicationSupport copywriting and repository of brand resources including copy outlines, radio and commercial scripts as well as in-house video projects.Coordinate voiceover needs and deploy to media partners and Creative Team.Curate new brand messaging, asset needs and media management.Ensure a cohesive advertising message across outlets.InnovationResearch trends in innovative strategy, brand health and communication techniques and advise on ways to continuously improve efforts.Assist in the authoring and implementation of innovative media tools including podcasting, radio features, sponsorship engagements and more.Proactively seek communication and brand process improvements; partner with peers to develop best practices, share ideas and ensure consistency and refinement.In partnership with Brand Strategies teams, lean-in to support other duties and projects as assigned.Education & ExperienceKnowledge of:Exceptional written and verbal communication skills with ability to modify tone and deliverability channel.Exceptional organizational skills with ability to adapt quickly to changing priorities while keeping projects on timeline. Project management experience a plus.Proven experience with content marketing communication, advertising, digital strategy, public relations, event planning and graphic design.Ability to:Assist Brand Strategies leadership to deliver concise and targeted brand messagingPassionate about storytelling through traditional and digital channelsAnalyze and recommend brand placements, strategies and awareness opportunities.Contribute to multiple ongoing projects in a fast-paced environment with complete autonomy.Work independently while leading fellow team members to deliver desired outcomes.Champion efforts across Busey and build partnerships to enhance efforts.Education and Training:Bachelor’s degree required; focus in Marketing, Communications, or related field is preferred.Requires 1 to 3 years of experience in a related field, preferably in a financial services environment.Requires experienced knowledge of Microsoft Office, Smartsheet, Google Ads Search and Display Certification and Adobe Creative Suite.Compensation and BenefitsSalary offered is based on factors, including but not limited to, the job duties, required qualifications and relevant experience, and local market trends. The role may be eligible for bonus or incentives based on company and individual performance.(Base Pay Range: $27.00-36.00/hour)Busey provides a competitive Total Rewards package in return for your time, talents, efforts and ultimately, results. Your personal and professional well-being—now and in the years to come—are important to us. Busey’s Total Rewards include a competitive benefits package offering 401(k) match, profit sharing, employee stock purchase plan, paid time off, medical, dental, vision, company-paid life insurance and long-term disability, supplemental voluntary life insurance, short-term and long-term disability, wellness incentives and an employee assistance program. In addition, eligible associates may take advantage of pre-tax health savings accounts and flexible spending accounts. Visit Busey Total Rewards for more information.Equal OpportunityBusey values a diverse and inclusive workplace and strives to recruit, develop and retain individuals with exceptional talent. A team with diverse talent, working together, is essential to Busey’s commitment of delivering service excellence. Busey is an Equal Opportunity Employer including Disability/Vets. Visit Busey.com/Careers to learn more about Busey’s Equal Opportunity Employment.Unsolicited ResumesBusey Bank, and its subsidiaries, does not accept any liability for fees for resumes from recruiters or employment agencies (\"Agency\"), without a binding, written recruitment agreement between Busey and Agency describing the services and specific job openings (\"Agreement\"). Busey may consider any candidate for whom an Agency has submitted an unsolicited resume and explicitly reserves the right to hire those candidate(s) without any financial obligation to the Agency, unless an Agreement is in place. Any email or verbal contact with any Busey associate is inadequate to create a binding agreement. Agencies without an Agreement are requested not to contact any associates of Busey with recruiting inquiries or resumes. Busey respectfully requests no phone calls or emails.