Client Strategy Senior Lead - Media

PMG; Dallas, New York (TX, NY); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Annual bonus

Professional development

Generous time off

Parental leave

Healthcare coverage

Pet insurance

Commuter benefits

Volunteering time

Job summary

PMG in Dallas is seeking a Senior Lead in Client Strategy to shape media strategies across brands, partnering with clients, analytics, and creative teams to deliver full-funnel plans.

You will oversee budgets, lead client communications, develop strategic plans, and present insights using Keynote, PowerPoint, or Google Slides. This role thrives in a fast-paced environment with growth opportunities and a strong emphasis on collaboration.

Qualifications

• 5+ years of experience in Client Strategy or related field.
• Leads client workstreams and strategy development, integrating media, creative, and analytics.
• Strong knowledge of media planning, measurement frameworks, and brand performance.
• Confidently presents narratives and insights to clients with data support.

Responsibilities

• Design and lead strategic, full-funnel media plans tailored to client brands.
• Oversee budgets and forecasts to optimize ad spend against KPIs.
• Lead client communications and provide clear updates on business needs.
• Develop and present strategic media plans using Keynote, PowerPoint, or Google Slides.
• Coordinate with internal teams and external partners for cross-channel alignment.
• Build reports and dashboards delivering insights and actionable recommendations.

Skills

Client Strategy

Budget management

Cross-functional collaboration

Strategic planning

Data-driven decision making

Presentation to clients

Education

Bachelor’s degree or equivalent

Tools

Keynote

PowerPoint

Google Slides

Job description

PMG, a global independent platform company engineered for impact, integrates business strategy, media, creative, and data within a single operating model powered by our proprietary operating system, Alli. With more than 1,000 employees, PMG partners with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods. Our work has earned top industry honors, including Cannes Lions and Adweek’s Media Plan of the Year, and PMG has won 40+ workplace culture awards, including being the only company to rank among Ad Age’s Best Places to Work for 11 consecutive years.

Who You Will Be Working With

At PMG, our Client Strategy team plays a key role in shaping the media strategies that help brands grow, evolve, and connect meaningfully with their audiences. We’re not just managing campaigns—we’re working at the intersection of business insight, media planning, and cross-channel collaboration to deliver results that matter.

You’ll partner with clients, media leads, analytics teams, and creative collaborators to design and deliver full-funnel media strategies tailored to each brand’s goals. Whether it’s managing day-to-day communication, developing strategic plans, tracking campaign performance, or bringing innovative ideas to the table, your work will ensure clients feel heard, supported, and excited about what’s next.

Beyond execution, you’ll have the opportunity to refine internal processes, contribute to team planning, and support initiatives that push both client outcomes and agency standards forward. At PMG, we value curiosity, accountability, and creative thinking—and we believe in creating space for everyone on the team to lead, grow, and make an impact.

As a Senior Lead in Client Strategy, if you're excited about building strong client relationships, collaborating across teams, and helping brands achieve meaningful growth through smart, connected media, this is the place to do your best work.

What You Will Do

• Partner with clients and team members to design and lead strategic, full-funnel media plans tailored to each client’s brand vision, incorporating historical insights and leveraging effective planning tools.


• Oversee budget management and forecasts with a focus on optimizing ad spend to deliver on client KPIs while identifying growth opportunities.


• Lead client communications to establish trust and understanding of business needs, providing clear and consistent updates and proactively identifying areas for growth.


• Collaborate with client strategy leadership and media teams to develop, update, and present strategic media plans and insights using Keynote, PowerPoint, or G-Slides.


• Act as a liaison between clients, internal teams, and external partners, facilitating seamless collaboration and ensuring that strategies align across all channels.


• Ensure operational excellence in managing budgets and forecasts, coordinating with media teams to maintain flexibility for optimizations and aligning media spend with client goals.


• Drive project organization and efficiency by developing project schedules, managing go-to-market operations, and ensuring effective prioritization across team projects.


• Quickly address and resolve challenges to exceed team and client expectations, fostering an environment of responsiveness and continuous improvement.


• Work with media and analytics teams to build reports and dashboards that deliver insights, data, and actionable recommendations to clients.


• Monitor and evaluate omni-channel campaign performance, making budget recommendations, tracking results, and proactively troubleshooting any issues.


• Prepare and present comprehensive client reports across media channels, ensuring data clarity and actionable insights.


• Champion a test-and-learn mindset, coordinating tests, reporting results, and guiding incremental improvements across all channels.


• Thrive in a fast-paced environment with shifting priorities, maintaining effective and timely communication with team members.


• Stay current on industry trends, emerging platforms, and technological advancements to provide clients with innovative, growth-focused recommendations.


• Develop a deep understanding of each client’s business by analyzing the industry landscape, target audiences, competitors, and unique selling points.

Skills & Experience

• 5+ years of experience in Client Strategy, with a bachelor’s degree or equivalent work experience.


• You lead client workstreams and strategy development, connecting media, creative, and analytics into cohesive, results-driven campaigns.


• You bring deep knowledge of media planning, measurement frameworks, and brand performance to guide recommendations that drive business outcomes.


• You confidently present strategic narratives and performance insights to clients, supported by data and a strong understanding of the competitive landscape.


• You work closely with internal teams to brief and align on campaign goals, timelines, and success metrics—ensuring integrated execution.


• You contribute to the growth of others by mentoring junior teammates and creating space for collaboration and shared learning.


• You are proactive, strategic, and detail-oriented, balancing big-picture thinking with day-to-day execution.


• A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.


• A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.

What We Offer

• Performance-Based Rewards: Your impact should be part of your reward. This role is eligible for PMG’s annual bonus program—a standout part of our total compensation offering and an opportunity to share in our success. Bonus awards are informed by individual impact and performance, as well as team and company results, and are subject to applicable program terms.


• Professional Development: Keep growing through learning and development programs, mentorship opportunities, and support for career advancement.


• Generous Time Off: Take the time you need to recharge, connect with loved ones, and enjoy life outside work.


• Parental Leave: Receive paid parental leave during life’s important family moments.


• Retirement Benefits: Build for your future with competitive retirement benefits, including employer contributions or matching where applicable.


• Fertility and Family Support: Access fertility and family-building benefits for eligible employees and their spouses or partners.


• Healthcare: Choose from medical, dental, and vision coverage designed to support you and your family.


• Pet Insurance: Access optional coverage for the four-legged members of your family.


• Lifestyle Spending Account: Receive company-funded support for eligible health and well-being expenses.


• Commuter Benefits: Access support for your commute where available.


• Volunteering Opportunities: Receive eight paid hours each year to give back to your community.


• AI Tools and Training: Access enterprise AI tools and ongoing training that helps PMGers use AI effectively, creatively, and responsibly.

Our benefits and compensation programs may vary by location and eligibility and are subject to applicable plan terms. We’ll share full details during the hiring process.

What Sets Us Apart

Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often require true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

We’ll share full details during the hiring process.

As set forth in PMG’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

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