Brand Media Lead

PMG; Dallas (TX); On-site; USD 75,000 - 95,000; Full time

Benefits offered by this job

Professional Development

Generous Time Off

Parental Leave

Retirement & Pension Plans

Fertility and Family Support

Healthcare

Pet Insurance

Lifestyle Spending Accounts

Commuter Benefits

Annual Bonus

Volunteering Opportunities

AI Enterprise License

Job summary

A leading independent marketing services company in Dallas is seeking a Brand Media Lead to manage and optimize digital ad campaigns. The role involves leading cross-channel media strategies, building partnerships with publishers, and mentoring team members. Ideal candidates have 3-5 years' experience in digital media, expertise in Account Planning, and proficiency in analytics tools. This position offers opportunities for professional development, generous time off, and a commitment to diversity and inclusive hiring practices.

Qualifications

• 3-5 years in digital media strategy or related field.
• Advanced expertise in Account Planning and Brand Media.
• Hands-on experience with Content Creation.

Responsibilities

• Manage display media ad campaigns and optimize ads.
• Lead execution of cross-channel media campaigns.
• Oversee media operations and partner management.
• Deliver updates and insights to clients.
• Mentor junior team members.

Skills

Digital media strategy

Media partnerships

Account Planning

Marketing Metrics

Relationship building

Content Creation

Data analysis

Education

Bachelor's degree or equivalent experience

Tools

Adobe Analytics

Google Analytics

Microsoft Excel

Job description

PMG is a global independent marketing services and technology company that seeks to inspire people and brands with cutting‑edge digital solutions. We have been recognized by Ad Age and Fast Company for outstanding workplaces and a culture of shared success.

Our team has over 900 employees worldwide and works with brands such as Apple, Nike, Sephora, Experian, Therabody, Best Western, Creed, BNY, Intuit, Travelex, and Whole Foods across more than 85 countries.

Who You Will Be Working With

As our Brand Media Lead, you’ll join a collaborative team dedicated to crafting innovative media strategies for our clients. Through data‑driven decision‑making and a passion for delivering results, you will partner with cross‑functional teams, media professionals, and third‑party publishers to drive impactful campaigns.

We value fresh perspectives, celebrate diverse skill sets, and support each other’s growth. You will guide and mentor team members while ensuring we exceed client expectations.

What You’ll Be Doing

• The Brand Media Lead manages the strategy and execution of display media ad campaigns, including day‑to‑day optimization of ads.
• Strategically lead the execution of cross‑channel media campaigns, ensuring top performance and client satisfaction.
• Oversee media operations, including partner management, optimization, and in‑depth performance analysis across Publisher Partnerships, Display, Video/CTV, Audio, and more.
• Build and maintain strong, strategic relationships with media partners to drive impactful campaigns and innovative solutions.
• Identify and negotiate with key publishers to effectively reach target audiences, leveraging expertise to maximize value.
• Deliver regular updates and actionable insights to clients, showcasing campaign results and offering recommendations for improvement.
• Mentor and support junior team members, contributing to their growth and development within the field.
• Collaborate on high‑impact, cross‑agency projects that push the boundaries of innovation and deliver measurable client success.
• The primary focus of this role is the Brand Media channel, but responsibilities may extend to other media channels as needed to support broader business priorities.
• Use AI, automation, and technology to elevate the quality and efficiency of work, streamline processes, and enable faster, more informed decision‑making.

What You’ll Bring

• 3‑5 years in digital media strategy, campaign management, media partnerships, or a related field, with a bachelor’s degree or equivalent experience.
• Advanced expertise in Account Planning and Brand Media, empowering you to lead strategic and impactful campaigns.
• Hands‑on experience with Content Creation, supporting effective media operations and compelling storytelling in partnership with media publishers.
• Ability to work on a cross‑functional team to ensure cohesive, 360‑degree media strategies.
• A strong command of Marketing Metrics, Planning & Analysis, and Market Research & Consumer Behavior to drive data‑informed strategies.
• Proficiency in tools like Adobe Analytics, Google Analytics, and Microsoft Excel to analyze data, provide actionable insights, and improve performance.
• Advanced skills in relationship building, fostering trusted partnerships with media platforms and internal stakeholders to drive innovation and success.
• A commitment to curiosity and adaptability as a continual learner, staying at the forefront of media innovation while prioritizing client success.
• A dedication to people‑focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.

What We Offer

• Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
• Generous Time Off: Enjoy paid time off and holiday allowances to recharge.
• Parental Leave: We provide paid parental leave to support your family during important life events.
• Retirement & Pension Plans: Competitive retirement or pension programs, including contribution matching.
• Fertility and Family Support: Fertility benefits for all team members and their spouses.
• Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
• Pet Insurance: Protect your pet’s health and your finances.
• Lifestyle Spending Accounts: Company‑funded accounts to promote healthy habits and well‑being.
• Commuter Benefits: Support for travel and commuting needs, where available.
• Annual Bonus: All employees are eligible for an annual bonus.
• Volunteering Opportunities: Eight give‑back hours to volunteer in local communities.
• AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions.

PMG is an equal‑opportunity employer that celebrates diversity and is committed to inclusive hiring practices.